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MODULE ONE, WHAT IS CONTENT WRITING?, , Content Writing is the process of ideation, planning, writing, and editing web, contents for the purpose of passing across information to an audience and going on, to make sales from it., Content Writing is different from Content Marketing which covers every form of, advertising/marketing such as texts, videos, images, audio, etc., In content writing, you feed your readers with information on that idea or topic, you’re writing on. You don’t just go straight to selling (even if the sole aim is to, sell), you begin with information, sell information to them, get their hearts, and then, upsell to them while still decorating the product or service with more enticing, information., This is why content writing brings in more sales than content marketing. In content, marketing, the marketer may just go ahead to advertise the product or service to the, audience, and tell them to buy it using any of the means I mentioned earlier – videos,, audios, texts, etc. In content writing, the major thing you need is TEXT. If you’re, able to wrap your texts with emotions and power words, you’re good to go., Knowing what content Writing is, a person who writes contents is simply a, CONTENT WRITER.

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Difference between a copywriter and a content writer

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CONTENT WRITING MYTHS, A myth is a widely held belief or idea about a thing or concept., , MYTH 1: Your target audience are interested in you., CORRECTION: Your target audience are interested in the solutions you have for, their problems., , MYTH 2: You should use highly technical words in your contents., CORRECTION: While it is not wrong to use highly technical words in your, contents, you must first be sure that the audience you’re writing to will understand, the words you want to use. Not every term works for everyone., If your content is not isn’t understood by your audience reading it, you have done, nothing. It is better to use simple terms that drive home the point you’re trying to, make than use unclear words that make your readers struggle to understand the, message you want to pass across., , MYTH 3: Nobody reads anymore., CORRECTION: Who told you that? Are you not reading this note now? Have you, not read other posts and articles today? You’ll yet read more! When you search, Google, what do you look for, and what you enjoy most there? Explanatory texts!, People read! You only need to know how to construct the writing., , UP NEXT, MODULE TWO:

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WHAT ARE THE ROLES AND DUTIES OF A CONTENT WRITER?