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DIGITAL MARKETING VsTRADITIONAL, MARKETING, ▪ Digital marketing is using digital channels such as websites and social media as tools, for marketing communication., ▪ Traditional marketing on the other hand involves traditional channels, like billboards, and printed media., Traditional marketing channels include:, ▪ Telemarketing (Phone, text message), ▪ Print (Magazines, newspapers etc), , ▪ .
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WEBSITE PLANNING &PROCESSING, Building a website without any plan is more like starting construction without any blueprint., A website is a place where there will be a collection of the documents written in the HTML Code., This might be for an individual or organization or for business purposes. And it will be dedicated for, some certain topic or the purpose., Basically, there are two types of websites are present. And one if Static and other is dynamic., Static website: the content will not change that frequently, , Dynamic website: the content does change frequently.
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WEBSITE PLANNING, An individual should look up for some basic steps, while planning a website., Such as:, 1., , First and foremost consider which type of audience are you targeting?, , 2., , Secondly, organize all your concepts and materials., , 3., , Now, the important part is creating a sitemap also known as the directory structure, , 4., , Next step includes creating a sketch for the pages, , 5., , Refine the website look (Space, Balance, Color, Font Type, Size, Special Effects and, consistency)
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WEBSITE DESIGNING, The creator has to follow some principals. And these will help you in designing an effective, website., ▪ Now, try to present your web page in a way that the visitors should impress within seconds, of visiting it., ▪ Try to update the web pages often with the latest and updated content., , ▪ Try to make your Web pages with focused content,, ▪ Well, do not try to show everything on the single page., ▪ It will be better to use different pages for individual topics., ▪ Also, try to make sure that the features used in the website are compatible for all the, browsers., ▪ Also, try to recheck whether the links and buttons provided are working properly or not., ▪ Lastly, try to use the compressed images. In that way, the web page will load quickly.
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WEB HOSTING & DOMAIN, ▪ Domain name is a way, to identify and address the computers connected to the, internet. There are many top-level domain names. And they do serve various, purposes. For Ex: .com is for commercial purpose, .edu is for the educational, institutes and .ac is for the academic organization, .org is for miscellaneous, usually, non-profit organizations and .com.ng, , ▪ Web hosting is a service that allows organizations and individuals to post a website or, web page onto the Internet. Your website files are stored on a remote computer, server, which is referred to as a host.
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TYPES OF WEB HOSTING, ▪ Shared Web Hosting, ▪ VPS Web Hosting, ▪ Dedicated Web Hosting, ▪ Cloud Hosting, ▪ Reseller Hosting
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KEY REQUIREMENT FOR A WEBSITE, ▪ Provide better mobile experience, ▪ Easy click to call, ▪ Web forms customers can use to request for quotes/service call., ▪ Direct links to your online reviews/testimonials, ▪ Phone number at the right top corner, ▪ Real photos of your teams, your vehicles, videos., ▪ Links to your social media profiles
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QUESTIONS AND ANSWERS
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