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Question Bank, Class: FYCS Sub: E –commerce and Digital marketing, SEM : II, ______________________________________________________________________, 1.E-Commerce stands for _______., a)Electrical Commerce b)Electronic Commerce c)Entertainment Commerce d)ElectroChemical Commerce, 2. The World Wide Web (WWW) was introduced in the year ……………………, a)1994 b)1996 c)1992 d )1990, 3. __________ is an early form of E-commerce, a)SCM b)EDI c)Both of these d)Neither of these, 4. ____________ is concerned with the buying and selling information, products and services over computer communication networks, a)Commerce b)E-Commerce c)E-Business d)None of these, 5. Which among the following products is suitable for E-Commerce?, a)Books b)Vegetables c)All of these d)None of these, 6. _______ is a function of E commerce., a)Marketing b)Supply Chain c)Finance d)All of the above, 7. _______mainly deals with buying and selling, especially on a large scale., a)Shopping b)Commerce c)Retailing d)Distribution, 8. Ecommerce has _____ scope than E-Business or Digital Business., a)Higher b)Narrower c)Wider d)More, 9. Which of the following is the correct depiction of Digital Marketing?, a)E-mail Marketing b)Social Media Marketing c) Web Marketing d)All of the above, 10. __________ doesn't fall under the category of digital marketing., a)TV b)Billboard c)Radio d)All of the above, 11. Which of the following is incorrect about digital marketing?, a)Digital marketing can only be done offline, b)Digital marketing cannot be done offline., c)Digital marketing requires electronic devices for promoting goods and services., d)In general, digital marketing can be understood as online marketing, web marketing, and e-mail marketing., 12.How many types of pillars do we have in digital marketing?, a)1 b)2 c)3 d)4, 13. Which of the following is involved in the digital marketing process?, a)RSA b)Voice Broadcasting c)Podcasting d)All of the above, 14. What is the name of the process in which marketing is achieved by incorporating tools, techniques, electronic devices, technologies, or systems?, a)Internet Marketing b)Direct Marketing, c)Electronic Marketing d)Interactive Marketing, 15. Which of the following is not specifically required by the search engines?, a)Poor user experience b)Keyword stuffing c)Buying links d)All of the above, 16. Which of the following is the correct depiction of optimization strategy?, a)Orange Hat Techniques b)Grey Hat Techniques, c)Shady Hat Techniques d)Blue Hat Techniques, 17. __________ is responsible for hamper the search rankings., a)Connecting to your own website from any random website., b)Utilizing the same colors of texts as that of your background pages., c)Integrating page templates into your page template., d)None of the above, 18. Which of the following is the correct name for Facebook's ranking algorithm?, a)Face Rank b)Edge Rank c)Like Rank d)Page Rank, 19. reative marketing can be defined as __________., a)A marketing department entailing several employees., b)The brand value of an organization., c)A set of schemes undertaken by the organization for distributing the marketing material., d)The marketing content and its inventive aspect., 20. Which of the following are essentially required to make a business case for content marketing?, a)Industry best practices. b)Objectives and KPIs, c)Impacts and challenges d)All of the above, 21. Which of the following metric is used for tracking the status of email marketing?, a)Conversion Rate b)Open Rate c)Bounce Rate d)All of the above, 22. In the email campaign, __________ delivers the advertisements into the group of targeted customers., a)Spoofing b)Indirect email marketing c)Direct email marketing d)Spamming, 23. Which of the following is the most common delivery channel in terms of mobile marketing?, a)Graphic b)Text c)Voice call d)Search engine marketing, 24. In mobile marketing, the full form of LBS is __________., a)Location-based service b)List-based service, c)Lead-based service d)None of the above, 25. Which of the following is the form of mobile marketing?, a). Text b) voice call c) graphic d) All of the above, 26. Which of the following describes e‐commerce?, a)oing business electronically b. Doing business c. Sale of goods d. All of the above, 27. Which segment do eBay, Amazon.com belong?, a)B2Bs b) B2Cs c) C2Bs d) C2Cs, 28. Which type of e‐commerce focuses on consumers dealing with each other?, a) B2B b)B2C c) C2B d) C2C, 29. Which segment is eBay an example?, a)B2B b) C2B c) C2C d) None of the above, 30. In which website Global Easy Buy is facilitated?, a) Ebay.com b) Amazon.com c)Yepme.com d) None of these, 31. Which products are people most likely to be more uncomfortable buying on the Internet? a.) Books b) Furniture c) Movies d) All of the above, 32. Which is a function of E‐commerce., a) marketing b.)advertising c) warehousing d) all of the above, 33. Unique value auction is mainly applies to?, a) New products b) Second hand products c) Engineering products d) None of the above, 34. Paisapay is facilitated in __________, a) eBay.co.in b) amazon.com c) flipkart.com d) none of the above, 35. A business competing in a commodity like environment must focus on which of thefollowing?, a) Price b.)Ease / speed of delivery c)Ease of ordering d) all of the above, 36. How the transactions occur in e‐commerce?, a) Using e‐medias b) Using computers only, c.)Using mobile phones only d) None of the above, 37. Which is not a function of ERP?, a)Warehousing b.)sales c). scheduling d) None of the above, 38. What defines all of the steps or business rules, from beginning to end, required for a process to run correctly?, a. Workflow b. EIP c. Workflow system d. SLA, 39. How the transactions occur in e‐commerce?, a) Using e‐medias b) Using computers only c) Using mobile phones only d) None of the above, 40. Which one is not an E‐payment method used in India?, a) Debit card b) Credit card c) e‐cheque d) none, Long Question:, 1)Discuss about E-Commerce and E- Business., 2)What the Factors Driving e-commerce and e-Business Models., 3)Write down the Application of e- Commerce., 4)Write down about Digital Marketing Strategy., 5)Discuss about Email Marketing., 6)What is Mobile Marketing? Discuss about the Mobile Marketing Types., 7)What is Content marketing? Write down and discuss Types of Content marketing., 8)Discuss about Business through Facebook Marketing., 9) Discuss about Basics of Google Analytics., 10)Define (i) Cost per Click (CPC) ( ii)Cost per Milli (CPM), (iii)Cost per Lead (CPL),, (iv)Cost per Acquisition (CPA)., 11)Discuss about the Understanding Search Engines., 12) Discuss about n-page and off-page optimization., 13) Do Small, Local Businesses Need Digital Marketing?”, 14) “I’ve Heard Scary Things About Ferocious Pandas and Penguins. What Does That Mean?”, 15)"How Does Content Marketing Impact the Bigger Picture?", 16) “What Social Media Network Is Best for My Company?”, 17)Explain Digital marketing?, 18)Difference between E-commerce and M- Commerce?, 19)How does e-commerce work?, 20)Explain different applications of E-Commerce., 21)Discuss about Email Marketing., 22)Which social media channels do you recommend for our business and why?, 23)Briefly explain what is Digital Marketing?, 24)Discuss about Mobile Marketing., 25)  List a few disadvantages of Digital Marketing., 26) What is search engine marketing., 27) Which are some of the popular digital marketing tools?, 28) What steps are involved in the content marketing process?, 29)What are the types of Digital Marketing in the industry?, 30)Why has Digital Marketing grown to be this huge compared to offline marketing?, 31) List a few Digital Marketing trends for 2021-22?, 32)Discuss about Overview of Electronic Payment system.