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QI In what ways does the media play an important role in a democracy?, , Answer. Media plays an important role in a democracy because it provides information to the, citizens and enables them to take action., , Q2 Can you give this diagram a title? What do you understand about the link between media and, big business from this diagram?, , BIG BUSINESS HOUSES, ‘Some own radio, be, TV. renspazer, edvortice pis tal, their ‘seen inthe, product media., Soon, therefore, flows back to, bosemee, houses, ~,, Promotes READERS,, Sear VIEWERS,, advertsemenss LISTENERS, , , , , , Answer. The diagram can be titled ‘The media-corporate nexus’. From this diagram we get to know, that media owned by big corporate organisations, helps their economic growth by advertising their, products., , Q3 You have read about the ways in which the media ‘sets the agenda’. What kind of effect does, this have in a democracy? Provide two examples to support your point of view, , Answer. By ‘setting agendas’, the media influences the way we think and makes us aware of issues, which it thinks is important. One instance of this would be the raising of awareness about the, levels of pesticides in colas. Another is the Fashion week, which was at the front of headlines while, several slums were being demolished in Mumbai., , Q4 As a class project, decide to focus on a particular news topic and cut out stories from different, newspapers on this. Also watch the coverage of this topic on TV news. Compare two newspapers, and write down the similarity and differences in their reports. It might help to ask the following, questions, , What information is this article providing?, , What information is it leaving out?, , From whose point of view is the article being written?, Whose point of view is being left out and why?

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Q5 Do projects (solo, pair or group) about types of advertisements. Create commercial, advertisements about some products and social advertisements about public health, road safety, , and the need to save water and energy., , Answer. DIY