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ROLE OF MEDIA FOR POPULATION AWARENESS J, Media playa very important role in creating awareness about the problems due to population explosion, , The media can be classified into two broad categories: electronic media and print media, While each, , medium has its own strengths and limitations, the television and radio media comes certain feature, whieh enable them to make a special contribution, Radio, television, and print media can be Utilise, , effectively to spread population awareness among the masses., , RADIO, Radio is one of the most powerful agencies of education. It can play an important role jn Creating, awareness about population explosion, Most of the countries use radio as a tool for spreading awareness, about population education in one form or the other., , The radio has proved 4 valuable supplement to class-room teaching and learning. Radio programmes, are specificully designed in-collaboration with the experts for different age groups in the schools,, IMPORTANCE OF RADIO AS AN AGENCY OF EDUCATION, , Following points highlight the importance of radio as an agency of education:, , 1, Reality: It provides a sense of reality which can serve as a stimulus for learning., , 2, Lesson by experts: Radio lessons are presented by the experts in the subjects., , 3. Indispensable in some areas: No other agency can Compete radio in certain areas such as, generai awareness and news., , 4 Overcomes space: Radio overcomes space and its voice can reach long distances., , i, , Scanned with CamScanner

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uw ;, 7 retin Radio lessons and other radio, , I ;, : reaching. Radio broadcasts dey, , ining: In service train;, qeacher training wee eeuig 10 teachers can be provided through radio programmes., fessional training: In-service vocational training ©, , isnt Programmes are more interesting than class-room, Slop interest in students,, , setecationt Radio’ an be provided., , ale + Kadio is an i f ' ‘, , Inform tructions in healt ae ‘portant agency of informal education and can be used for, , giving Ins : and hygiene, food habits, knowledge about diseases and other areas, , of importance., , ; aed i Sins events: Radio provides day to day information on current events by, , news bulletins in vari 2 ages j ‘ ;, the way © ° In various languages including local and regional languages., , 10. Live broadcasts: Running commentary on matches, sports, proceedings of parliament etc., Radio provides dramatic experience to listeners and gives emotional satisfaction., , 11. Group instruction: Radio is helpful in providing group instruction., , 12. Language teaching. Radio is indispensable so far as language teaching is concerned. Speech, and pronunciation can be effectively improved by radio lessons., , 13. Education for illiterates: Radio provides informal education to illiterates as well as listening to, radio can be done while working as well. It can serve as the most useful agency for all sorts of, people, even those who have no time for studies otherwise., , 14. Present information in many forms: Radio can present important information in various, forms such as drama, songs, skits, discussion, talks etc., which create interest and provide, information., , 15. Less expensive: Radio is a less expensive agency as radio sets are now available at low price, that almost all those who need can purchase them., , LIMITATIONS OF RADIO, , Radio has following limitations:, , 1. One way agency: Radio is one way agency. There is a little or no interaction between the, speaker and the listener. Moreover, the radio teacher cannot know if the students are following, or not., , 2, Mechanical: Radio is a mechanical device and there is no student-teacher relationship in radio, teaching. In the absence of any interaction between the students and teachers the learning, remains ineffective., , 3, Fixed ratio: Radio lessons are delivered at fixed periods of the day and those who are unable to, attend them at that time fail to get the benefit., , -Inspite of all these limitations, radio is still considered to be a powerful agency of education and is, used by many countries as a tool for educating the children as well as adults., , TELEVISION, , , , , , , evision has become the most important and powerful agency of mass communication. There are, , es on the television especially for the school and college students. These programmes are, educating the children and they develop awareness about population education. Thus, television, ole as a means of mass media in educating the masses about the hazards of over population., , Scanned with CamScanner

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IMPORTANCE OF TRLEVSION AS AN AGENCY OF EDUCATION, , ‘ , oy of education:, Following pointy highlight the importance of televishon as a ABENEY carne, ; »y Television ofters beautiful presentation to eyes any Ne Vista digg,, A, Beautiful visual displays Television offers lay, , has an emotional impact on the viewer, 2 Covering distances: Television can cover e, Transmitted to viewers over a Very Vast goographica secant, Storage facility: Recorded programmes for television can be s, of video films and can be used repeatedly. Pee iccesaifeeatae Ukacbeal to tn =, eal: Television has ab AUdoevis ‘ steven, 4. Audio-visual appeals Television, , ~ 8 eye an ear, Which ts more | ermanen, is both through the eye av d the ear, whi Lore pel { wh, ra N Vi & ee s of imited number of individ RUS, gi, S, Unlimited reach: Television ean cater to the needs 0 unlimited t ., , time, without increasing the cost of education,, , ; s: Television can fulfill the, , Jseful for distant learners; Televis A ; Es SAN ak) S48 ae, , = The TV, can eater to the needs of most distant learners, The benefit from the briltian,, distance, The TV. can cy, , Jong distances and educational programnes Wa, , area, ,, & long time in the «, the fom,, , “ow, , needs of all those people who live atlon, , lectures of the world fmous lecturers, scholars, philosophers, scientists, ete, can be distribute ;, , ie S y S, to a large number. ( ve ata iy, , 7. Brings distant places to vision: Without actually moving out of one’s house one can SCE the, wonderful scenes of snow clad mountains, flowing rivers, burning deserts, birds Animals,, historical place, and all those places and things which itis impossible fora student to see during, his life time. ', , 8. Shows processes: The demonstration of the working of democracy, parliaments in Session,, , running games and sports are televised for the information of all,, , , , Visiting dignitaries,, , 9. Live telecasts: Certain things are shown on television while the events are Just going on, The, Asian games, Republic Day parade, launching of satellites etc. are a few examples., , 10, Educational programmes: IGNOU has launched TV channel (Gyan Darshan) where different, topic are discussed and lectures are delivered by the experts to cater the educational needs of, different categories of the students,, , 11. Focussing attention: Television focesses the attention of students on particular topic. During, the period of viewing a programme distractions are removed., , , , , , , , , , 12. Overcomes time: Television overcomes the time in the sense a student has not to eb present in, , the school to watch a television programme but he can watch it at home or anywhere, where, T.V, set is present., , 13. Life like experience: Television provides true life experience. The T.V. can bring the past and, present before the very eyes of the viewer., , $ In the present age of satellite channels and LEDs watching television is a costly, : i being expensive in nature cannot become the medium of Mass education in poor, like India. All schools cannot afford to have a T.V. set., , aa tion: Television is a one way communication, The television provides all, tudent cannot express his views, asking questions, or raising doubts., , Scanned with CamScanner

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i time pound programmes: All programmes on television come on a fixed time. The ti, We pot suit (0 the teachers and students. : ime may, omogeneity of communication: The television telecasts the programmes for all viewers, uniformally. It does not cater to the needs of the students individually and does not take into, ount the individual differences., ‘ Non-participation of teachers: Teachers have no participation in the programmes of television,, as result they fell hesitant to adopt T.V programmes as method of instruction., , press AS AN AGENCY OF EDUCATION, , on of Press to the education of people like radio and television cannot be ignored., , The contributi, any country is computed by the quality of the printed material, , progress of education in, , aterial which can used for educating, , ot mean printing press, but it means all the printed m, he form of newspapers, magazines,, , Press does n!, gre children oradults. The Press covers the entire printed matter in t, , peters, books, journals etc., , TYPES OF PRINT MEDIA, , 1. Books: Various kinds of books ranging fron, The text-books which are read by children are meant to serve some specific purpose., , 2. Magazines: Magazines are published from time to time and contain some stories, poems,, articles, small jokes, etc. Some magazines are comprehensive in nature i.e. they present different, kinds of material. Some are very specific i.e. these serve only one purpose as story magazines,, film magazines, sports magazines etc., , 3. Journals: A journal is an academic or scholarly periodical publication in which scholarship, relating toa particular academic discipline is published. The journals instead of giving matter for, , material regarding academic subjects and research., , s are those newspapers, journals, magazines, bulletins, which are published, , f time such as weekly, fortnightly, monthly, etc. In a way all printed, , oks and daily newspapers may be treated as periodicals., , pers are published daily and their main objective is to give daily news to, , hot have permanent values., , printed sheets of paper which carry important information for people., , pvernment, political parties, private institutions, and other organisations, , x to express their own view points. Posters are either pasted on the, , form of leaflets., , n encyclopedias which are oceans of knowledge., , , , , , , , , , , , , , , , , , , , ortance of press as an agency of education:, , ter way of providing information to literate people than press., he four corners of the world,, , s, magazines, journals, periodicals, publish articles, regarding a, Ips providing knowledge in all types of areas of, , Pe ae, , Scanned with CamScanner

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aN Lee AU, , 3. Knowledge about latest things: The press is able to present {© public the knowledge abou, , latest inventions, discoveries and findings in various fields. ities, 4. Literature: The press presents literature for all kinds of readers including story, novel, Poetry, plays ete., 5. Public opinion: The people can also express, through press by writing articles, and letter to, 6. Develops attitude: The press through various artic, of desirable attitude in the people., 7. Development of reading skills. T, of the readers., 8. Utilisation of leisure-time: Student, journals, magazines, periodicals etc., , LIMITATIONS OF PRESS, Press has following limitations:, 1. Not suitable for small children: Sometimes th, , especially beginners., 2. One day exposure: Newspaper provides typical one day exposure to the students regarding, , various events around the world. The very next day newspaper becomes scrap, , 3, Not scholarly: Newspapers do not involve serious academic study. They usually provide general, knowledge to the students related to day to day activities or events., , 4. Fabricated stories: The people at powerful positions may use the newspaper to create fabricated, stories to create public opinion in their favour. The students may get deceived by false information, published in a newspaper., , 5. Not interesting: Newspapers papers are limited to black and white. Moreover, they lack, movement and sound and do not appeal the small children., , their opinion and can express their Brievanoey, the editor in newspaper., les on different issues helps in the developmen, , he press material helps in the development of reading skills, , s can utilise their leisure-time by reading Newspapers,, , e vocabulary used is complex for learners,, , , , , , , , , , , , , , , , , , , , 6. Not useful for illiterates: Illiterate people are not able to read newspaper. They have to, depend of others to read aloud the contents for them., , Dirty tricks: There are such dailies that trade on dirty tricks for survival. Being politically left, or right, they misrepresent the facts and information. They present distorted or exaggerated, , information. They deliberately make their news sensational because it appeals to the young and, less educated more directly., , F MEDIA IN POPULATION EDUCATION, , media like radio, television and press can play an important role in raising awareness of, issues, the importance of family planning and the location of services, and in establishing 4, sphere for national population programmes and family planning activities. However, following, ight the role of mass media in population education:, , derstand demographic concepts: Media help the people to develop an understanding of, basic demographic concepts and processes,, , erstantd the causes of population explosion: Media play an important role in developing, tanding about the causes of population explosion., , , , Scanned with CamScanner