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CHAUDHARY CHARAN SINGH UNIVERSITY, MEERUT, THREE YEARS BACHELOR OF BUSINESS ADMINISTRATION PROGRAMME, , COURSE CONTENT FOR SEMESTER – I, , BBA-101:, , BUSINESS ORGANISATION, , Unit – I, , : Meaning and definition of business essentials & scope of business Classification, , Unit – II, , : Business Unit, Establishing a new business unit. Meaning of Promotion. Features, , Unit – III, , : Forms of Business Organisation. Sole Proprietorship, Partnership, Joint Stock, , Unit – IV, , : Business Combination Meaning Causes, Objectives, Types and Forms Mergers,, , Unit – V, , : Business Finance: Financial need of Business methods & sources of finance. Security, , of Business Activities, Meaning, Definition, Characteristics and objectives, of Business Organisation, Evolution of Business Organisation . Modern Business,, Business & Profession., for business, Plant location, Plant Layout & size of business unit., Companies & Co-operatives., Takeovers and Acquisitions., , Market, Money Market, Study of Stock Exchange & SEBI., , Suggested Readings:, 1. Chottorjee S.K. Business Organisation, 2. Jagdish Prakash Business Organistaton and Management, 3. Om Prakash Business Organisation, 4. Sherlekar S.A. Business Organisation and Management, 5. Singh & Chhabra Business Organisation
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BBA-102: BUSINESS MATHEMATICS, Unit – I, , : Matrix: Introduction, Square Matrix, Row Matrix, Column Matrix, Diagonal, , Unit – II, , : Inverse of Matrix, Rank of Matrix, Solution to a system of equation by the, , Unit – III, , : Percentage, Ratio and Proportion, Average, Mathematical Series-Arithmetic,, , Unit – IV, , : Set theory- Notation of Sets, Singleton Set, Finite Set, Infinite Set, Equal Set, , Unit – V, , : Concept of Differentiation and Integration, Maxima and Minima in, , Matrix, Identity Matrix, Addition, Subtraction & Multiplication of Matrix, Use, of Matrix in Business Mathematical Induction, adjoint matrix methods & Guassian Elimination Method., , Geometric & Harmonic, Simple Interest & Compound Interest., , Null Set, Subset, Proper Subset, Universal Set, Union of Sets, Inter-section of, Sets, Use of set theory in business, Permutation & Combination, Differentiation, Application of Differentiation & Integration in Business, (No proof of theorems. Etc), , Suggested Readings:, 1. Mehta & Madnani Mathematics for Economics, 2. Mongia Mathematics for Economics, 3. Zamiruddin Business Mathematics, 4. Raghavachari Mathematics for Management
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BBA-103: PRINCIPLES OF ECONOMICS, Unit – I, , : Definition, Nature, Scope & Limitation of Economics as an art or Science., , Unit – II, , : Meaning of demand. Demand theory and objectives, Demand analysis., , Unit – III, , : Production-Meaning and Analysis Production function. Laws of production,, , Unit – IV, , : Market analysis-Nature of market, Types of markets and their characteristics, , Unit – V, , : Theories of factor pricing, factor pricing v/s product pricing. Theories of rent, , Relevance of Economics in Business Management, Utility analysis, Marginal, Theory of utilities and Equi-Marginal theory of utility., Demand schedule. Demand Curve and Nature of Curves, Laws of Demand, Elasticity of Demand Types & Measurement, Indifference curves analysis, Consumer Equilibrium & Consumer Surplus. Price, Income and, substitution effect., , Laws of increasing returns & Laws of constant returns. Equal product curves, and Producer equilibrium., , Pricing under different market structures-Perfect Monopoly, oligopoly and, Monopolistic completion. Price discrimination under monopoly competition., theories of interest theories of wages theories of profit, Concept of profit, maximization, , Suggested Readings:, 1. Adhjkari M Management Economics, 2. Gupta G.S. Managerial Economics, 3. Lal S.M. Principles of Economics, 4. Vaish & Sunderm Principles of Economics
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BBA-104: BOOK KEEPING AND BASIC ACCOUNTING, Unit – I, , : Meaning, , Unit – II, , : Accounting, , Unit – III, , : Rectification of errors preparation of bank reconciliation Statement, Bills of, , Unit – IV, , : Valuation of stocks, Accounting treatment of depreciation. Reserve and, , Unit – V, , : Issue of shares and debentures, Issue of bonus shares and right issue,, , of book keeping. Process of book, keeping, and, accounting, Basic terminology of accounting, subsidiary books, of accounts, Difference between accounting, &, book, keeping., Importance & Limitations of Accounting, Various users, of, Accounting, Information,, Accounting, Principles,, conventions, &, Concepts., Equation, Dual Aspect of Accounting Types of, accounting Rules of debit & Credit, Preparation of Journal and, Cash book including banking, transaction,, Ledger, and, Trial, balance., Exchange And promissory notes., , provision, Preparation of final accounts along with adjustment entries., Redemptioment preference shares and debentures., , Suggested Readings:, 1. Agarwal B.D. Advanced Accounting, 2. Chawla & Jain Financial Accounting, 3. Chakrawarti K.S. Advanced Accounts., 4. Gupta R.L. & Radhaswamy Fundamentals of Accounting, 5. Jain & Narang Advanced Accounts, 6. Shukla & Grewal Advanced Accounts
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BBA-105: BUSINESS LAWS, Unit – I, , : Indian Contract Act: Definition and essentials, Contracts agreements, Offer &, , Unit – II, , : Contingent contract, Implied, Quasi contract, Indemnity Contract, Guarantee, , Unit – III, , : Sales of Goods Act: Sale contract-Definition, Features, Formation of Contract, , Unit – IV, , : Indian Partnership Act: Definition and Nature of Partnership, Partnership deed, , Unit – V, , : Definition Features Types Recognition And Endorsement of Negotiable, , Acceptance Consideration, Capacity of parties Free Consent, Performance of, Contracts, Terminal of Contract, Consequence and Remedies of Contract, terminal., contract, Bailment, Lien, Pledge contract, Agency contract., , Contents of sale contract-Goods, Price, Condition and Warranty, Ownership of, goods and transfer, Performance of sale contract, Delivery, Rights of unpaid, sellers, Auction Sale., Mutual and Third parties relation of Partners, Registration of Partnership, Dissolution of Partnership., Instruments., , Suggested Readings:, 1. Dhanda PMV Commercial and Industrial Laws, 2. Kapoor D Elements of Mercantile law (including Companing Law Industrial Law), 3. Gulshan S and Kapoor Lectures on Business & Economics Laws, 4. Kuchall BusinessLaws, 5. Mandal C. Economics and other Legislations
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BBA-106: FUNDAMENTALS OF MANAGEMENT, Unit – I, , : Introduction, , Unit – II, , : Planning: Concept, Objectives, Nature, Limitation, Process of planning,, , Unit – III, , : Organizing: Concept, Objectives, Nature of organizing, Types of, , Unit – IV, , : Directing: Concept, Principles & Techniques of directing and Coordination, , Unit – V, , : Controlling: Concept, Principles, Process and Techniques of Controlling,, , Concepts,, Objectives,, Nature, Scope, and, significance of management Evolution of management thoughtContribution Taylor, Weber and Fayol management., Importance, Forms, Techniques and Process of decision making., Organization,, responsibilities,, Control., , Delegation, Centralization, , of, and, , authority,, Authority, Decentralization, Span, , and, of, , Concept of leadership-Meaning. Importance, Styles, Supervision, Motivation, Communication., Relationship between planning and controlling., , Suggested Readings:, 1. Pagare Dinkar Principles of Management, 2. Prasad B M L Principles and Practice of Management, 3. Satya Narayan and Raw VSP Principles and Practice of Management, 4. Srivastava and Chunawalla Management Principles and Practice
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BBA-107: BUSINESS ETHICS, Unit – I, , : Business Ethics- An overview-Concept, nature, evolving ethical values,, , Unit – II, , : Work life in Indian Philosophy: Indian ethos for work life, Indian values for the, , Unit – III, , : Relationship, , Unit – IV, , : Gandhian Philosophy of Wealth Management-Philosophy of Trusteeship,, , Unit – V, , : Corporate Social Responsibility-Social Responsibility, , Arguments against business Ethics., work place, Work-life balance., Mission, TQM., , between, &, Ethics, Corporate, Excellence-Corporate, of, Code, Ethics,, Organizational, Culture,, Statement,, , Gandhiji’s Seven Greatest Social Sins, , of business with, respect to different stakeholders, Arguments for and against Social, responsibility of business, Social Audit., , Suggested Readings:, 1. Koltar, Philip Marketing Management, 2. Stanton, Etzel Walker, Fundamentals of Marketing, 3. Saxena Rajan Marketing Management, , 4. McCarthy, FJ Basic Marketing
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CHAUDHARY CHARAN SINGH UNIVERSITY, MEERUT, THREE YEARS BACHELOR OF BUSINESS ADMINISTRATION PROGRAMME, , COURSE CONTENT FOR SEMESTER – II, , BBA-201: ORGANISATION BEHAVIOUR, Unit – I, , : Introduction, nature and scope of OB, Challenges and opportunities for, , Unit – II, , : Individual Behavior - Individual behavior, Personality, Perception and its, , Unit – III, , : Behavior Dynamics: Interpersonal behavior, Communication, Transaction, , Unit – IV, , : Group Behavior: Definition and classification of Groups, Types of Group, , Unit – V, , : Management of Change: Change and Organisational development, Resistance, , OB, Organization Goals, Models of OB, Impact of Global and Cultural, diversity on OB., , role in individual decision making, Learning, Motivation, Hierarchy of needs, theory, Theory X and Y, Motivation- Hygine theory, Vrooms Expectancy, theory, Analysis, The Johari Window, Leadership, Its Theories and Prevailing, Leadership styles in Indian Organisations., Structures,, Group, decision, making,, Teams, Vs, Contemporary issues in managing teams, Inter group, in organizational group dynamics, Management of conflict., , Groups,, problems, , to change, Approaches to managing organizational change, Organisational, effectiveness, Organisational culture, Power and Politics in Organisational, Quality of work life, Recent advances in OB., , Suggested Readings:, 1. Bennis, W.G. Organisation Development, 2. Breech Islwar Oragnaistion-the frame-Work of Management, 3. Dayal, Keith Organisational Development, 4. Sharma, R.A. Organisational Theory and Behavior, 5. Prasad, L.M. Organisational Behavior
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BBA-202: BUSINESS COMMUNICATION, Unit – I, , : Meaning and objective of Business communication, Forms of Communication,, , Unit – II, , : Corporate, , Unit – III, , : Essential of effective Business letters, Writing Important Business letters, , Unit – IV, , : Oral & Non-verbal communication: Principles of, , Unit – V, , : Modern forms of communication, International communication, Cultural, , Communication model and process, Principles of Effective Communication, , Communication: Formal and Informal Communication,, Networks, Grapevine, Barriers in Communication, Groups discussion,, Mock Interviews, Seminars, Individual and Group Presentations, including correspondence with Bank and Insurance companies., , Oral Presentation, Factors affecting Presentation, effective Presentation skills, conducting, Surveys., Body Language, Para Language, Effective Listening, Interviewing skill,, Writing resume and Letter or application, sensitiveness and cultural context, Writing and presenting in international, situations., , Suggested Readings:, 1. Bapat & Davar A Text book of Business Correspondence, 2. Bhende D.S. Business Communication, 3. David Berio The Process of Communication, 4. Gowd & Dixit Advance Commercial Correspondence, 5. Gurky J.M. A reader in human communication
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BBA-203: INDIAN ECONOMY, Unit – I, , : Meaning of Economy, Economic growth & development, characteristics of, , Unit – II, , : An overview of Economic Resources of India, Human Resources of India:, , Unit – III, , : Economic planning in India; Planning commission, Critical evaluation of, , Unit – IV, , : Problems and prospects of Indian Agriculture, agriculture development during, , Unit – V, , : Service and Entrepreneurial Sector, role of Commercial Bank and Financial, , India Economy, Concepts of Human development,, economic development., , Factors, , affecting, , Concept of Population Explosion Interrelation of Population and economic, development, Population policy of India, Problem of Unemployment in India., current Five Year Plan., , plan period. Position, Problems and Prospects of Large Scale Industries. (Iron,, Steel, Sugar, Cotton, Textile), Institutions, Role of Small Scale Industries in Indian Economy., , Suggested Readings:, 1. Kenes J.M. General Theory of Employment, Interest and Money, 2. Brooman MacroEconomics, 3. Seth, M..L. Monetary Theory, 4. Vaish, M.C. MonetaryTheory, 5. Singh, S.P. Macro Economics
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BBA-204: BUSINESS STATISTICS, Unit – I, , : Statistics: Concept, significance & Limitation Type of Data, Classification &, , Unit – II, , : Measures of Central Tendency, , Unit – III, , : Correlation: Significance of Correlation, Types of correlation, Simple, , Unit – IV, , : Probability: Concept, Events, Addition Law, Conditional Probability,, , Unit – V, , : Sampling Method of sampling, Sampling and Non-sampling errors. Test of, , Tabulation, Frequency Distribution & graphical representation., , (Mean, Medium, Mode) Measures of, Variation: Significance & Prosperities of a good measure of variation:, Range, Quartile Deviation, Mean Deviation and Standard Deviation, Measures, of Skewness & Kurtosis., correlation, Scatter Diagram method, Karl Pearson Coefficient of Correlation., Regression: Introduction, Regression lines, and Regression Equation &, Regression coefficient., , Multiplication Law & Baye’s theorem [Simple numerical], Probability, Distribution: Binomial, Poisson and Normal., Hypothesis, Type- I and Type -II Errors, Large sample tests, , Suggested Readings:, 1. Gupta, S.P. & Gupta, M.P. Business Statistics, 2. Levin, R.I. Statistics for Management, 3. Feud, J.E. Modern Elementary Statistics, 4. Elhance, D.N. Fundamentals of Statistics, 5. Gupta, C.B. Introduction of Stastical Methods
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BBA-205: BUSINESS ENVIRONMENT, Unit – I, , : Concept, Significance, Components of Business environment, Factor affecting, , Unit – II, , : Economic Systems: Capitalism, Socialism, Communism, Mixed Economy-, , Unit – III, , : Industrial Policy -Its historical perspective (In brief); Socio-economic, , Unit – IV, , : Role of Government in Regulation and Development of Business;, , Unit – V, , : Overview of International Business Environment, Trends in World Trade:, , Business Environment, Social Responsibilities of Business., Public Sector & Private Sector, , implications of Liberalisation, Privatisation, Globalisation., Monetary and Fiscal Policy; EXIM Policy, FEMA, WTO- Objectives and role in international trade., , Suggested Readings:, 1. Francis Cherunilum Business Environment, 2. K.Aswathapa BusinessEnvironment
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BBA-206: PRINCIPLES OF ACCOUNTING, Unit – I, , : Accounting standards in India, Concept of GAAP (Generally Accepted, , Unit – II, , : Accounting of Non-trading Institutions, Joint Venture an Consignment., , Unit – III, , : Accounts of banking companies and General Insurance companies, Department, , Unit – IV, , : Accounts related to Hire Purchase and Installment payment transactions,, , Unit – V, , : Partnership Accounts: Final Account, Reconstitiution of Partnership firms-, , Accounting Principles) International Accounting Standards, Accounting for, Price level changes., , and Branch account., Royalty Accounts, , admission, retirement and death of a partner, Dissolution of Partnership, (Excluding insolvency of Partner)., , Suggested Readings:, 1. Agarwal, B.D. Advanced Accounting, 2. Chawla & Jain Financial Accounting, 3. Chakrawarti, K.S. Advanced Accounts, 4. Shukla, M.B. Financial Analysis and Business Forecasting, 5. Jain & Naranag Advanced Accounts
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CHAUDHARY CHARAN SINGH UNIVERSITY, MEERUT, THREE YEARS BACHELOR OF BUSINESS ADMINISTRATION PROGRAMME, , COURSE CONTENT FOR SEMESTER – III, , BBA-301: ADVERTISING MANAGEMENT, Unit – I, , : Advertising: Introduction, Scope, importance in business: Role of advertising in, , Unit – II, , : Integrated, , Unit – III, , : Promotional objectives - importance determination of promotional objectives,, , Unit – IV, , : Advertising Copy-meaning components types of advertising copy, importance, , Unit – V, , : Advertising research - importance, testing advertising effectiveness market, , social and economic development of India: Ethics and truths in Indian, Advertising., Communication, Mix, (IMC)-meaning,, importance;, Communication meaning, importance, process, communication mixcomponents, role in marketing, Branding-meaning, importance in advertising., setting objective DAGMAR; Advertising Budget importance, establishing the, budget-approaches allocation of budget., of creativity in advertising; Media planning-importance, strategies, media mix., testing for ads; International Advertising-importance, international Vs local, advertising., , Suggested Readings:, 1. Advertising and Promotion George E. Beich & Michael A. Belch. T.M.H., 2. Advertising Management, Concept and Cases Manendra Mohan, TMH, 3. Advertising Management Rajeev Batra, PHI
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BBA-302: INDIAN BANKING SYSTEM, Unit – I, , : Indian Banking System : Structure and organization of banks; Reserve bank of, , Unit – II, , : State Bank of India: Brief History; Objectives Functions; Structure and, , Unit – III, , : Banking Regulation Act, 1949: History; Social Control; Banking Regulation, , Unit – IV, , : Regional Rural and Co-operative banks in India: Functions; Role of regional, , Unit – V, , : Reserve Bank of India; Objectives; Organization; functions and working;, , India; Apex banking institutions; Commercial banks; Regional rural banks; Cooperative banks; Development banks., organization; Working and progress., , Act as applicable to banking companies and public sector banks; Banking, Regulation Act as applicable to Cooperative banks., rural and co-operative bank in rural India; Progress and performance., monetary policy credit control measures and their effectiveness., , Suggested Readings:, 1. Basu A.K. : Fundamentals of banking- Theory and Practice; A. Mukherjee, and Co.,Calcutta, 2. Sayers R.S. : Modern Banking; Oxford University, Press., 3. Panandikar, S.G. and Mithani D.M.: Banking in India; Orient Longman, 4. Reserve Bank of India : Functions and Working, 5. Dekock : Central Banking; Crosby Lockwood Staples, London, 6. Tennan M.L.: Banking-Law and Practice in India; India law House, New Delhi.
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BBA-303: HUMAN RESOURCE MANAGEMENT, Unit – I, , : Introduction to HRM & HRD Concept of HRM, Objectives, Process, HRM vs., , Unit – II, , : Human Resource Policies & Strategies Introduction, role of HR in strategic, , Unit – III, , : Human Resource Procurement & Mobility Productivity & improvement job, , Unit – IV, , : Employee Compensation Wage policy, Wage determination, Wage boar,, , Unit – V, , : Employee relations Discipline & Grievance handling types of trade unions,, , Personnel Management, HRM Vs. HRD, Objectives of HRD, focus of HRD, System, Structure of HRD System, role of HRD manpower., management, HR policies & Procedures, HR Programme., developing HR, policies and strategies, Strategic control, Types of Strategic control,, Operational Control System, Functional and grand strategies, Strategy factors., , analysis & Job design, work measurement, ergonomics. Human Resource, planning-objectives, activities, manpower requirement process Recruitment &, Selection Career planning & development, traning methods, basic concept of, performance appraisal. Promotion & Transfer., factors affecting wages & Salary, systems of payments, Job evaluation,, components of wage/salary-DA, incentives, bonus, fringe benefits etc.,, Minimum Wages Act 1948, Workmen Compensation Act 1923, Payment, of bonus Act 1965., problems of trade unions, , Suggested Readings:, 1. Human Resource Management - Dipak Kumar Bhattacharya, 2. Managing Human Resource-Arun Monappa, 3. Essential of HRM and Industrial Relations-P.Subba Rao, 4. Personnel Management-C.B. Memoria
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BBA-304: MARKETING MANAGEMENT, Unit – I, , : Marketing: Definition, nature, scope & importance, Marketing Management,, , Unit – II, , : Segmentation: Concept, basis of segmentation, Importance in marketing;, , Unit – III, , : Marketing Mix:, , Unit – IV, , : Price: Meaning, objective, factors influencing pricing, methods of pricing., , Unit – V, , : Marketing Research: Importance, Process & Scope Marketing Information, , Core concepts of marketing, selling concept, production concept, modern, marketing concept, Societal marketing., Targeting: Concept Types, Importance; Positioning: Concept, Importance,, Brand positioning, Repositioning., Product: Product Mix, New Product development, levels of product, types of, product, Product lofe cycle, Branding and packaging., Distribution: Concept, importance, different types of distribution channels etc., Promotion: Promotional mix, tools, objectives, media selection & management., , Systems: Meaning Importance and Scope Consumer Behavior: Concept,, Importance and factors influencing consumer behavior., , Suggested Readings:, 1. Marketing Mgt. by Philip Kotlar (PHI), 2. Marketing by Etzet, Walker, Stanton, 3. Marketing Management by Rajan Saxena
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BBA-305: COMPANY ACCOUNTS, Unit – I, , : Joint Stock Companies- its types and share capital, Issue, Forfuture and Re-, , Unit – II, , : Final Accounts: Including Computation of managerial Remuneration and, , Unit – III, , : Accounting for Amalgamation of companies as per Accounting Standard 14, , Unit – IV, , : Consolidated Balance Sheet of Holding Companies with one Subsidiary Only., , Unit – V, , : Liquidation of Company, Statement of Affairs and Deficiency/Surplus,, , issue of shares, Redemption of preference shares, Issue and Redemption of, Debenture., disposal of profit., , Accounting for Internal reconstruction., , Liquid for final statement of A/c Receivers Receipt and Payment A/c., , Suggested Readings:, 1. Gupta R.L. Radhaswamy M, Company Accounts, Sultan chand &, 2. Maheshwari, S.N., Corporate Accounting, Vikas Publishing, 3. Monga J.R., Ahuja, Girish, and Sehgal Ashok, Financial Accounting, 4. Shukla, M.C., Grewal T.s. and Gupta, S.C. Advanced Accounts, S. Chand & Co., 5. Moore C.L. and Jaedicke R.K., Management Accounting
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BBA-306: COMPANY LAW, Unit – I, , : Corporate Personality: Kinds of Company, Promotion and Incorporation of, , Unit – II, , : Memorandum of Association, Articles of Association Prospectus., , Unit – III, , : Shares; Share Capital, Members, Share Capital- Transfer and Transmission,, , Unit – IV, , : Capital Management-Borrowing powers, mortgages and charges, debentures,, , Unit – V, , : Majority Powers and minority Rights Prevention of oppression and, , Companies., , Directors-Managing Director, Whole Time Director., , Company Meetings-kinds quorum, voting resolutions, minutes., mismanagement, winding up-Kinds and Conduct., , Suggested Readings:, 1. Grower L.C.B. Principles of Modern Company Law, Stevens & Sons, London, 2. Ramaiya A. Guide to the Companies Act. Wadhwa & Co., Nagpu, 3. Singh, Avtar Company Law, Eastern Book Co. , Lucknow, 4. Kuchal, M.C. Modern Indian Company Law, Sri Mahavir Books, Noida, 5. Kapoor, N.D. Company Law- Incorporating the Provisions of the Companies, Amendment Act, 2000, Sultan & sons
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CHAUDHARY CHARAN SINGH UNIVERSITY, MEERUT, THREE YEARS BACHELOR OF BUSINESS ADMINISTRATION PROGRAMME, , COURSE CONTENT FOR SEMESTER – IV, , BBA-401: CONSUMER BEHAVIOUR, Unit – I, , : Introduction to consumer Behavior (CB)- Importance, Scope, need for studying, , Unit – II, , : Consumer models: Economic model, Psychoanalytic model, Sociological, , Unit – III, , : Individual determinates: Perceptual process, consumer learning process,, , Unit – IV, , : Influences & Consumer Decision making : Family, reference group, personal,, , Unit – V, , : Industrial Buying Behaviour : Participants, characteristics of, , CB, Consumer research process., , model, Howard & Seth model, Nicosia model, Engel-kollat-Blackwell model., consumer attitude formation, attitude measurement, meaning and nature of, personality, self concept., , social and cultural influence on CB, Consumer Decision making process,, Consumer Communication process, consumer satisfaction., industrial, markets, factors influencing industrial markets, stages of industrial buying, process, Customer and marketing of services., , Suggested Readings:, 1. Consumer Behaviour in Indian Perspective Suja. R. Nair, 2. Consumer Behaviour Schifman & Kanuk, 3. Consumer Behaviour Louden & Bitta, 4. Consumer Behaviour Bennet & Kasarjian
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BBA-402: FINANCIAL MANAGEMENT, Unit – I, , : Introductory: Concept of Financial management, Finance functions, objectives, , Unit – II, , : Capital Structure Planning: capitalization Concept, basis of capitalization,, , Unit – III, , : Management of Fixed Capital: Cost of Capital, Nature & Scope of Capital, , Unit – IV, , : Management of Working Capital: Concepts of working Capital, Approaches to, , Unit – V, , : Management of Earning: Concept & relevance of Dividend decision. Dividend, , of financial management- Profitability vs. shareholder wealth maximization., Time value of Money-Compounding & Discounting., consequences and remedies of over and under capitalization. Determinants of, Capital structure, Capital structure theories., budgeting-payback NPV, IRR and ARR methods and their practical, applications. Analysis of risk & uncertainty., , the financing of current Assets determining capital (with numerical problems), Management of different components of working capital., Models-Water, Gordons, MM Hypothesis. Dividend policy-determinants of, dividend policy., , Suggested Readings:, 1. Financial Management S.N. Maheshwari, 2. Financial Management Khan & Jain
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BBA-403: PRODUCTION MANAGEMENT, Unit – I, , : Nature & Scope of Production Management, Functions of Production, , Unit – II, , : Types of manufacturing Systems: Intermitted & Continuous Systems etc.,, , Unit – III, , : Plant Location & Plant layout., , Unit – IV, , : Materials Management & Inventory Control : Purchasing Economic lot, , Unit – V, , : Control: Quality, Quality assurance, Quality Circles, TQM, JIT, Statistical, , Management, Production Systems, responsibilities of Production manager., Production Planning & Control (PPC), Objectives of PPC., Product design & development., , quality/Economic order quantity(EOR), Lead time, Rorder level. Brief of, ABC analysis, Stock Keeping. Quality, Quality Control, , Suggested Readings:, 1. Production Operation management, , B.S. Goel, , 2. Production &. Operation Management Buffa, 3. Production & Operation Management S.N Chany
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BBA-404: SALES MANAGEMENT, Unit – I, , : Sales Management :, , Unit – II, , : Sales Organisation and relationship: - Purpose of sales organization - Types of, , Unit – III, , : Salesmanship :, , Unit – IV, , : Distribution network Management, , Unit – V, , : Force Management, , - Evolution of sales function, - Objectives of sales management positions - Functions of Sales executives, - Relation with other executives, sales organization structures - Sales department external relations Distributive, network relations., - Theories of personal selling, - Types of Sales executives, - Qualities of sales executives, - Prospecting, pre-approach and post-approach- Organising display, showroom, & exhibition, -, , Types of Marketing Channels, Factors affecting the choice of channel, Types of middleman and their characteristics, Concept of physical distribution system Sales, , - Recruitment and Selection, - Sales Training, - Sales Compensation, , Suggested Readings:, 1. Sales Management, , -Cundiff, Still,Govoni, , 2. Salesmanship & Publicity -Pradhan, Jakate, Mali, 3. Sales Management, , -S.A. Chunawalla
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BBA-405: RESEARCH METHODOLOGY, Unit – I, , : Introduction - Meaning of Research ; Objectives of Research; Types, , Unit – II, , : The Design of Research-Research Design; Features of a Good design; Different, , Unit – III, , : Sampling Design- Census & Sample Surveys; Steps in Sampling Design; Types, , Unit – IV, , : Processing & Analysis of Data- Processing operations; problems in processing;, , Unit – V, , : Presentation- Diagrams; graphs; chars. Report writing; Layout of Research, , of, , Research; Research Process; Research Problem formulation., , Research Designs ; Measurement in Research; Data types; Sources of Error., of Sample designs-Probability & Non Probability sampling., , types of analysis Hypothesis Testing-Chi-square test, Z test, t-test, f-test., , report; Types of Reports; Mechanism of writing a Research report; Precaution, for writing report., , Suggested Readings:, 1. Research Methodology C.R. Kothari
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BBA-406: OPERATION RESEARCH, Unit – I, , : Nature, Definition & characteristics of operations research, Methodology of, , Unit – II, , : Linear programming: Introduction, Advantages of Linear Programming,, , Unit – III, , : Transportation-North West Corner Rule, matrix Minima & VAM Methods,, , Unit – IV, , : Decision making under Uncertainty-Criteria of Maximax, maximin, Maximax, , Unit – V, , : PERT & CPM-Introduction, Network Analysis, Time Estimates in Network, , DR, Models in OR; OR & managerial Decision making, OR techniques., , Applications areas of Linear Programming. LPP-problem formulation, Graphic, Method, Simplex Method (including Big M method), Degenerating, MODI Method. Assignment Problems, , Regret, laplace & Hurwinz. Decision making under Risk-Criteria of EMV &, EOL, Decision Tree approach & its applications., Analysis, Critical Path Method; Programme Evaluation & Review Technique., , Suggested Readings:, 1. Operation Research V.K. Kapoor
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CHAUDHARY CHARAN SINGH UNIVERSITY, MEERUT, THREE YEARS BACHELOR OF BUSINESS ADMINISTRATION PROGRAMME, , COURSE CONTENT FOR SEMESTER – V, , BBA-501: MANAGERIAL ECONOMICS, Objective: The Basic objective of this course is to familiarize the students with the concepts and, tools of managerial Economics as applicable to decision making in contemporary business, environment., Unit – I, , : Nature and Scope: Nature and Scope of Managerial Economics, its relationship, , Unit – II, , : Demand Analysis: Concept and importance of Demand & its determinants, , Unit – III, , : Cost Concept: Various cost concepts and classification, Cost output, , Unit – IV, , : Pricing: Pricing methods, Price and output decisions under different market, , Unit – V, , : Profit Management & Inflation: Profit, Functions of profit, Profit maximization,, , with other subjects. Fundamental Economic Tools-Opportunity cost concept,, Intermental concept, Principle of time perspective, Discounting principle, and Equimarginal principle., , Income & Substitution effects. Various elasticities of demand, using elasticities, in managerial decisions, revenue concepts, and relevance of demand forecasting, and methods of demand forecasting., relationship in short run & long run cost curves). Economics and diseconomies, of scale, Cost control and Cost reduction, Indifferent curves., , structures-perfect competition, Monopoly and Monopolistic Competition,, Oligopoly., Break Even analysis. Elementary idea of Inflation., , Suggested Readings:, 1. Varsney & Maheshwari Managerial Economics, 2. Mote Paul & Gupta Managerial Economics : Concepts & Cases, 3. D.N.Dwivedi ManagerialEconomics, 4. D.C.HugeManagerial Economics, 5. Peterson & Lewis Managerial Economics, 6. Trivedi ManagerialEconomics, 7. D.Gopalkrishnan A Study of Managerial Economics
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BBA-502: ENTREPRENEURSHIP & SMALL BUSINESS MANAGEMENT, Objective: The objective of the course is to familarise the students with the basic concepts of, entrepreneurship., Unit – I, , : Name & Scope Role & Importance in Indian Economy, Theories of, , Unit – II, , : Entrepreneurial Development Entrepreneurial Development, Significance, , Unit – III, , : Transportation-North West Corner Rule, matrix Minima & VAM Methods,, , Unit – IV, , : Project & Reports Search for business idea, transformation of idea into reality:, , Unit – V, , : Small industry setup Types of organization-sole proprietorship, partnership,, , Entrepreneurship traits of entrepreneur, entrepreneurs Vs professional, managers, problems faced by entrepreneurs., , and role of environment infrastructural network, environmental analysis, E.D., programmes (EDP), problems of EDP., Degenerating, MODI Method. Assignment Problems, , projects and classification. Identification of projects, project design and network, analysis, project appraisal plant layout., , joint stock company, co-operative organization, their merits, limitations,, suitability. Organisational locations, steps in starting a small industry,, incentives and subsidies available, export possibilities., , Suggested Readings:, 1. Entrepreneruship Development Vasant Desai
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BBA-503: INCOME TAX, Objective- It enables the student to know the basics of Income Tax and its implications., Unit – I, , : Basic Concept: Income, Agriculture Income, Casual Income, Assessment Year., , Unit – II, , : Basis of Charge: Scope of Total Income, Residence and Tax Liability, Income, , Unit – III, , : Heads of Income: Income from Salaries, Income from House Properties., , Unit – IV, , : Heads of Income: Profit and Gains of Business or Profession, Including, , Unit – V, , : Aggregation of Income, Set off and Carry forward of losses, deduction from, , Previous Year. Gross Total Income, Total Income, Person, Tax Evasion,, Avoidance and Tax Planning., which does not form part of Total Income., , Provisions relating to specific business, Capital Gains, Income from other, sources., gross total Income., , Suggested Readings:, 1.Mehrotra,H.C., 2.Prasad, Bhagwati, , Income Tax Law and Account, Income Tax Law and, , Practice 3.Chandra Mahesh and Shukla D.C., , Income Tax Law and, , Practice 4.Agarwal,B.K., , Income Tax, , 5.Jain, R.K., , Income Tax
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BBA-504: COST AND MANAGEMENT ACCOUNTING, Unit – I, , : Introduction: Nature and Scope of Cost Accounting, Cost, concepts and, , Unit – II, , : Accounting for Material, Labour and Overheads., , Unit – III, , : Element of Cost, Assessment of Cost-Preparation of Cost Sheet and Statement, , Unit – IV, , : Management Accounting - Meaning, Nature, Scope, Functions Relationship of, , Unit – V, , : Marginal Costing and Absorption Costing., , Classification, Methods and Techniques, Installation of Costing System., , of Cost., , Management Accounting, Financial Accounting and Cost Accounting., , Suggested Readings:, 1., , Maheshwari S.N. : Advanced Problem and Solutions in Cost Accounting, , 2., , Khan & Jain : Management Accounting, , 3., , Gupta, S.P. : Management Accounting, , BBA-505: INDUSTRIAL LAW, Unit – I, , : Factory act 1948., , Unit – II, , : Workmen compensation act 1923, , Unit – III, , : Industrial dispute act 1947, Minimum wages act 1948, , Unit – IV, , : Employee state insurance act 1948., , Unit – V, , : Employee provident fund act 1952 Payment of gratuity act 1972., , Suggested Readings:, 1. Element of industrial law N D Kapoor
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BBA-506: FUNDAMENTALS OF COMPUTER, Unit – I, , : History of computing, Characteristics of computers, Limitations of computers,, , Unit – II, , : Input-Output Devices : Keyboard, Mouse, Light pen, touch screens, VDU,, , Unit – III, , : Storage, , Unit – IV, , : Computer Software : Relationship, , Unit – V, , : Operating System & Internet: Definition and functions of O.S. Batch, , Basic computer organization, Generations of computers., , Scanners, MICR, OCR, OMR, Printers and its type, Plotters, Microfilm,, Microfiche, Voice Recognition and Reponse Devices., Devices : Primary and Secondary, Storage, devicesRAM, ROM, Cached Memory, Registers, Storage Concept, Hard disk, Floppy, disk, CD-ROM, Magnetic tapes and cartridges, comparison of sequential and, direct- Access devices., between hardware and software,, Computer languages-Machine language Assembly language, High-level, languages, Compliers & interpreters, Characteristics of good language., Processing, Multipurpossing, Multiprogramming, time sharing, On-line process,, Real time process. Introduction to window-98, Internet & its uses, terminology, of internet, Browser, Search engines, E-Mail, Video conferencing., , Suggested Readings:, 1. ComputerFundamental, , Sinha, P.K., , 2. FundamentalsofComputers, , Jain, V.K., , 3. OperatingSystem, , Godbole, G.B., , 4. Window-98, , Manual, , 5. Internet, , Leon & Leon
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CHAUDHARY CHARAN SINGH UNIVERSITY, MEERUT, THREE YEARS BACHELOR OF BUSINESS ADMINISTRATION PROGRAMME, , COURSE CONTENT FOR SEMESTER – VI, , BBA-601: INTERNATIONAL TRADE, Unit – I, , : Basics of international trade: Basics of international trade, international trade, , Unit – II, , : Foreign trade & economic growth: Foreign trade & economic growth, balance, , Unit – III, , : International economic institutions: International economic institutions, IMF,, , Unit – IV, , : Recent trends in India’s foreign trade: Recent treds in India’s foreign trade,, , Unit – V, , : India’s Trade Policy: India’s Trade policy, export assistance, marketing plan for, , theories, drivers of international trade, restraining forces, recent trends in, world trade., of trade, balance of payments, free trade, forms and restrictions., , World Bank, WTO (in brief), Regional economic groupings NAFTA, EU,, ASEAN, SAARC., institutional infrastructure for export promotion in India, projects & consultancy, exports., exports., , Suggested Readings:, 1. Varshney & Bhattacharya : International Marketing
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BBA-602: STRATEGIC MANAGEMENT & BUSINESS POLICY, Unit – I, , : Nature & importance of Business Policy, Development & Classification of, , Unit – II, , : Responsibilities & tasks of Top Management: objectives of Business, , Unit – III, , : Corporate Planning; Concept of long term planning, Strategic Planning, Nature,, , Unit – IV, , : Corporate Strategy: Concept, Components, Importance, and Strategy, , Unit – V, , : Concept of Synergy: Types, Evaluation of Synergy. Capability Profiles,, , Business Policy; Mechanism or Policy making., , Characteristics, Classification, Types of objectives and their overall Hierachy,, Setting of objectives, Key areas involved., Process & Importance., , Formulation: Concept, Process & Affecting Factors. Strategy Evaluation:, Process, Criteria, Environmental Analysis, Resource Analysis, Synergy as a Component of Strategy & its relevance, , Suggested Readings:, 1. Peter F. Drucker Management Task & Responsibilities, 2. Igor Ansoff Corporate Strategy, 3. Gluek & Jaunch Corporate Strategy, 4. Hatton & Hatton Strategic Management, 5. Christian, Anderson, Bower Business Policy, 6. McCarthy, IninChiello, Curran Business Policy & Strategy, 7. Azhar Kazmi Business Policy, 8. Stanford ManagementPolicy
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BBA-603: VAT & SERVICE TAX, Unit – I, , : Legislative background, Basic concept of VAT-white paper on VAT, Report, , Unit – II, , : Computation(VAT Variants), Procedural aspects including registration, Rates, , Unit – III, , : Appointment, jurisdiction and powers of authorities under VAT, Concept of, , Unit – IV, , : Background, Statutory provisions, Taxable services, valuation, administrative, , Unit – V, , : Assessment, levy, collection and payment, , of Empowered Committee of State Finance Ministers, constitutional, provisions, liability under VAT, Importance Definition under, VAT,, Difference between Sales Tax System and VAT, of tax, Assessment, Input Tax Credit, Filling of Returns, Refunds, Audit,, Appeals, Revision and Appearances., VAT on Services, Central Sales Tax; Goods and Service Tax., , mechanism and registration under service tax, rate and computation of service, tax., of service tax, exemptions,, CENVAT credit for service tax, Filing of Returns, Appeals, Revisions., , Suggested Readings:, 1. Systematic Approach to Income Tax, Dr. Girish Ahuja and Dr. Ravi Gupta, Bharat lawHouse., 2. Indirect Taxes law and Practice, V.S. Datey, Taxman, 3. Income Tax, Dr. V.K. Singhania, Taxman
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BBA-604: MANAGEMENT INFORMATION SYSTEM, Unit – I, , : Management Information System( MIS): Concept & definition, Role of MIS,, , Unit – II, , : Planning & Decision making: The concept of corporate planning, Strategic, , Unit – III, , : Information &, , Unit – IV, , : Development of MIS: Development of long rage plans of, , Unit – V, , : Decision Support System (DSS): Concept and Philosophy, DSS: Deterministic, , Process of Management, MIS-A tool for management process, Impact of, MIS, MIS & computers, MIS & the user, IMS- a support to the Management., planning, Type of strategic, Tools of Planning, MIS-Business Planning;, Decision making concepts, Methods, tools and procedures, Organizational, Decision making, MIS & Decision making concepts., System:, Information, concepts,, Information:, A, quality product classification of the information, Methods, of, data & information collection, Value of information, MIS &, System concept, MIS & System, analysis,, Computer, System, design., the, MIS. Ascertaining the class, of, information,, determining, the, information requirement, Development and implementation of the MIS,, Management of quality in the MIS, organization for development of the MIS,, MIS: the factors of success and failure., Systems, Artificial intelligence(AI) System, Knowledge based expert, system(KBES), MIS & the role of DSS, Transaction Processing System(TPS),, Enterprise Management System(EMS), Enterprise Resource Planning (ERP), System, Benefits of ERP, EMS & ERP, , Suggested Readings:, 1. Management Information System, Jawadekar W S, 2. Managing with information, Kanter, Jerome, 3. Management Information System, Louden & Louden, 4. Information system for Modern Management, Murdick & Ross, R.claggetti
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BBA-605: AUDITING, Unit – I, , : Introduction: Meaning and objectives of Auditing, Types of Audit, Internal, , Unit – II, , : Internal Check System:, , Unit – III, , : Audit of Limited Companies: Company Auditor- Appointment, Powers, Duties, , Unit – IV, , : Special Audit, Audit of Banking Companies, Audit of Insurance Companies,, , Unit – V, , : Recent trends in Auditing: Nature and Significance of Cost Audit, Tax Audit,, , Audit, Audit Programme, Audit Notebook, Routine Checking and Test, Checking., Internal Control, audit Procedure: Vouching, Verification of Assets and Liabilities., and Liabilities. Auditor’s Report and Audit Certificate., Audits of Educational Institutions, Audit, Efficiency Audit, Social Audit etc., Management Audit., , Suggested Readings:, 1. BK BasuAn insight with Auditing, 2. Kamal Gupta Contemporary Auditing, , of, , Cooperative, , Societies,
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BBA-606: FUNDAMENTAL OF E-COMMERCE, Unit – I, , : E-Commerce: Introduction, meaning and concept; Needs and advantages of e-, , Unit – II, , : Internet: Concept & evaluation, Characteristics of Internet: email, WWW. Ftp,, , Unit – III, , : Electronic Payment Systems: E-Cash, e-cheque, credit cards, debit, , Unit – IV, , : EDI introduction, networking infrastructure of EDI, Functions & Components, , Unit – V, , : Security issues of e-commerce: Firewall, E-locking, Encryption; Cyber laws-, , commerce; Traditional commerce; Types of E-Commerce, Basic requirements, of E-Commerce., , telnet, Intranet & Extranet, Limitation of internet, Hardware & Software, requirement of Internet, searches Engines., cards,, , smart cards, E-Banking, Manufacturing information systems., of EDI File types of EDI., , aims salient provisions; PKI (Public key, infrastructure), , Suggested Readings:, 1. Frontiers of E-CommerceRavi Kalkota, TMH, 2. O, Brien JManagement Information System, TMH, 3. Oberoi, Sundeep E-Security and You, TMH, 4. Young, Margret Levine The complete reference to Internet, TMH
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CHAUDHARY CHARAN SINGH UNIVERSITY, MEERUT, THREE YEARS BACHELOR OF BUSINESS ADMINISTRATION PROGRAMME, , QUALIFYING PAPER, , ENVIRONMENTAL STUDIES (CODE-008), Unit-1: The Multidisciplinary Nature of Environmental Studies: Definition,, Scope and Importance, Need for Public Awareness., Unit-2: Natural Resources, Renewable and Non-renewable Resources:, Natural resources and associated problems: a) Forest Resources: use and over-exploitation, deforestation,, case studies. Timber extraction, mining, dams and their effects, on forests and tribal people., b) Water Resources: use and over-utilization of surface and, ground water, floods, drought, conflicts over water, damsbenefits and problems., c) Mineral Resources: use and exploitation, environmental effects, of extracting and using mineral resources, case studies., d) Food Resources: World food problems, changes caused by, agriculture and overgrazing, effects of modern agriculture,, fertilizer-pesticide problems, water logging, salinity, case, studies., e) Energy Resources: Growing energy needs, renewable and, nonrenewable energy sources, use of alternate energy sources,, case studies, f) Land Resources: Land as a resource; land degradation, man, induced landslides, soil erosion and desertification., Role of an individual in conservation of natural resources., Equitable use of resources for sustainable lifestyles
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Unit-3: Ecosystems, , , , , , , , , Concept of an ecosystem, Structure and function of an ecosystem, Producers, consumers and decomposers, Energy flow in the ecosystem, Ecological succession, Food chains, food webs and ecological pyramids, Introduction, types, characteristic features, structure and function of the, following ecosystem: a) Forest ecosystem, b) Grassland ecosystem, c) Desert ecosystem, d) Aquatic ecosystems (ponds, streams, lakes, rivers, oceans,, estuaries), , Unit-4: Biodiversity And Its Conservation, Introduction – Definition: genetic, species and ecosystem diversity., Biogeographical classification of India, Value of biodiversity: Consumptive use, productive use, social, ethical, and, aesthetic and option values., Biodiversity at global, National and local levels., India as a mega-diversity nation, Hot-sports of biodiversity., Threats to biodiversity: Habitat loss, poaching of wildlife, man-wildlife conflicts., Endangered and endemic species of India, Conservation of biodiversity: In-situ and Ex-situ conservation of biodiversity., , Unit-5: Environmental Pollution, Definition:, Causes, effects and control measures of: a) Air pollution, b) Water pollution, c) Soil pollution, d) Marine pollution, e) Noise pollution, f) Thermal pollution, g) Nuclear pollution, Solid waste Management: Causes, effects and control measures of urban and, industrial wastes., Role of an individual in prevention of pollution, Pollution case studies, Disaster Management: Floods, earthquake, cyclone and landslides.
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Unit-6: Social Issues And The Environment, , , , , , , , , , , , , , , , , From Unsustainable to Sustainable development, Urban problems related to energy., Water conservation, rain water harvesting, watershed management, Resettlement and rehabilitation of people; its problems and concerns. Case, Studies, Environmental Ethics: Issues and possible solutions., Climate change, global warming, acid rain, ozone layer depletion, nuclear, accidents and holocaust. Case Studies., Wasteland reclamation., Consumerism and waste products, Environment Protection Act., Air (Prevention and Control of Pollution) Act, Water (Prevention and Control of Pollution) Act, Wildlife Protection Act, Forest Conservation Act, Issues involved in enforcement of environmental legislation, Public awareness, , Unit-7: Human Population And The Environment, , , , , , , , , , Population growth, variation among nations., Population explosion: Family Welfare Programme., Environment and human health, Human Rights, Value Education, Women and Child Welfare, Role of Information Technology in Environment and human health, Case Studies, , Unit-8: Field Work, Visit to a local area to document environmental assets-river / forest / grassland /, hill / mountain., Visit to a local polluted site – Urban / Rural / Industrial / Agricultural, Study of common plants, insects, birds., Study of simple ecosystems-pond, river, hill slopes, etc. (Field work Equal to 5, lecture hours).
