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Aa anmrntatinss, , attention of the reader is the essence of purp, ful communication, ', , Completeness in writing is achieved through, orderly arrangement of ideas flowing into other, jdeas and progressing into conclusion, An, incomplete writing leads to side tracking,, Tisunderstanding, seeking clarifications and, explanation, etc, Thus, the writer must consider, the receiver's capabilities to understand., , , , , , Coherence, Coherency is equally essential for good written, communication. (Clear communication in simple, , sentences helps the reader to understand. Facts., and figures must be stated plainly and in an, intelligent manner. Relation and clarity are the, two important aspects of coherence. Coherence, means, tying together of several ideas, under one, main topic in any paragraph. Smooth flow,, jucidity and transition aspects should be given, effect to and there should not be any scope for the, reader to misinterpret, mis-read or mis-spell the, ‘message. Coherence is given toa larger paragraph, or section of a message and leads to purposeful, communication where the writer is well recei', read, understood and acted upon by the rea, , cd,, 2), ‘, , , , , Conciseness, , Conciseness is an important factor in effective, communicationMt means saying all that needs, to be said and no more. The aimless verbiage,, unnecessary details and heavy paragraphs make, our communication ridiculous and ineffective., We must omit those words and sentences from, our message, which are not likely to bring about, results, The message, which can be expressed in, fewer words, is more impressive and effective, than the same message expressed in a number, words, The communicator must organize his, in such a way that every word in it is, ingful and of interest to the receiver) Even, a single word or a sentence, which does not, contribiite to accomplish the purpose of the, , communication, should be carefully omitted., Conciseness refers to thoughts expressed in the, fewestwords consistent with writing, Itis achieved, in writing in definite style and use of precise words., Unnecessary superlatives, exaggeration and, , , , , , act beginning should be avoided. Care should, be taken to use adjectives judiciously, avoiding, irrelevant details, unnecessary expression and, mumbling sentences. Avoid vague judgmental, descriptions and be precise and clear., , Credibility, , A good writing is always forceful and direct and, has the power and capacity to produce a reaction, or desired effect. Clarity in writing brings about, credibility because it ensures that others understand the message easily and quickly. A clear and, direct approach in writing makes it possible to, achieve the principle of credibility in your writing,, Other essentials of writing like correctness and, completeness add to the strength of credibility in, the writing!, , Correctness, , Without correctness, readers may refuse your, write up(Communication must be correct in tone, and style of expression, spelling, grammar,, format, contents, statistical information; stressunstressed, etc. There should not be any, jnaccurate statements in the message. Efforts, must be made to avoid errors in spellings,, punctuations, etc. The incorrect written docu,, tents lower the readers’ confidence in the wri, , In the same way, the incorrect statements and, other miscellaneous errors of the speaker lower, the listeners’ confidence in him and it may tarnish, his image and reliability too. When communication receiver finds one error he suspects that, there can also be other errors in the message., Therefore, he starts searching for other mistakes, automatically., , The subject matter of communication must be, correct or accurate. The manner in which the, message is transmitted must be absolutely, correct. Accuracy in writing can be achieved by, careful checking and editing. Correctness, demands accurate figures, because decisions, may go wrong if wrong figures are given. Over, writings, erasures, strikeovers, wrong spellings,, faulty grammar, poor sentence construction etc, may distract the readers and lead to misunderstanding, Written communication clearly means, making others to understand.