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F.Y.B.Com. (Sem. -!), , Marketing - |), Marketing & Salesmanship (Fundamentals = 8 os, , , , Unit, , Contents, , , , Introduction to Market and Marketing :, , , , |1.6 Selling vs. Marketing, , 1.1 Meaning and Definition of Market, , 1.2 Classification of Markets, , 1.3. Marketing Concept : Traditional and Modern, , 1.4 Importance of Marketing, , 1.5 Functions of Marketing: Buying, Selling, Assembling, Storage,, Transportation, Standardization, Grading, Branding, Advertising,, Packaging, Risk Bearing, Insurance, Marketing Finance, Market, , Research and Marketing Information., , , , Market Segmentation and Marketing Mix, , , , , , 12.2 Marketing Mix, , , 2.2.3 Elements of Marketing Mix., , 2.1. Market Segmentation:, 2.1.1 Introduction, 2.1.2 Meaning and Definition, 2.1.3 Importance, 2.1.4 Limitations, 2.1.5 Bases for Segmentation, , 2.2.4 Introduction, 2.2 Meaning & Definition, , af, , , , , , Product, Price, py, 2.2.4 Importance of Marketing Mix » Place and Promotion, , , , eae

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’, , f, be, r, ,, , , , Product Mix and Price Mix, , 14, , , , 3.1. Product Mix, 3.1.1 Meaning and Definition, 3.1.2 Product Line and Product Mix, 3.1.3 Product Classification, 3.1.4 Product Life Cycle, 3.1.5 Factors Considered for Product Management, 3.2 Price Mix, 3.2.1 Meaning and Definition, 3.2.2 Pricing Objectives, 3.2.3. Factors Affecting Pricing Decision, 3.2.4 Pricing Methods, , , , Place Mix and Promotion Mix, , 14, , , , , , , , 4.1 Place Mix, , 4.1.1 Meaning and Definition of Place Mix, , 4.1.2 Importance, , 4.1.3. Types of Distribution Channels - consumer goods and, Industrial Goods, , 4.1.4 Factors Influencing selection of Channels, , 4.2 Promotion Mix, , 4.2.1. Meaning of Promotion Mix, , 4.2.2. Elements of Promotion Mix- Personal Selling, Public Relation, , , , and Sales Promotion, , ~ 4.2.3. Factors Affecting Market Promotion Mix, , , , _ Promotion Techn or Methods

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|, | | 4, f, | |, , , , , , , , | (SHARP'S, , NOTES ON, , Marketing & Salesmanship, , (Fundamentals of Marketing - |), , (FE. Y. B.Com.) (Sem. - I), , 7, , , , #¢ Index 3%, , 1. Introduction to Market and Marketing Lites, 2. Market Segmentation and Marketing Mix 2,1 3. Product Mix and Price Mix 3.1, 4. Place Mix and Promotion Mix +41, , Model Questions Paper - 1 & 2

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FY. B. Com. (Sem. - 1), , Marketing & Salesmanship (Fundamentals of Marketing - !), , , , , , Q. 1., Ans : Introduction :, , , , Answers in 200 Words, , Explain the Importance of Marketing., , The term marketing can be given narrow or broad interpretation. In the narrow, sense, marketing is concerned with the flow of goods and services from producers, to consumers / users. This interpretation is 'product-orientation’ of marketing. In the, broader sense, marketing essentially represents consumer-oriented activity. It is for, meeting the needs of consumers and naturally production and marketing activities, are to be planned as per the needs and expectations of consumers. Marketing is, , ’ for demand creation and demand satisfaction. This interpretation of marketing is, , now accepted., Importance of Marketing :, , > The broader interpretation views marketing as a "Total Concept”. The significance, , 1), , 2), , 3), , is explained as below:, , Satisfies Human Wants :, Marketing plays an important role in the satisfaction of human wants by maintaining, , regular supply of goods to consumers. It provides better life and welfare to people, by satisfying their wants and also by providing useful goods and services which can, , make their life happy and enjoyable., Provides profit and goodwill to marketing enterprises :, , _ Marketing is important to marketing firms as they earn profit by conducting marketing, , activities. Marketing enables a firm to expand business activities for market reputaticin, and goodwill. The firm can achieve its objectives through successful conduct xa, marketing activities. Even new product can be introduced for consumer satisfactic.and sales promotion. y, Facilitates Specialization and Division of Labor :, , Marketing function; if performed successfully, leads to specialization,, and efficient performance of production function climaxing in ecor, , , , Oa 44

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of Marketirig - |), FY. B. Com. (Sem. - 1) Marketing & Salesmanship (Fundamentals, , 4) Widens Markets =, Marketing facilitates widening of markets throug, throughout the country. Even advertising and sales P!, for widening markets. They provide convenience to consu, , 5) Improves the Standard of Living of the Society : sacle Maebekatng, Continuous production improves the skill of the workers. ? eee,, process provides new varieties of quality goods to customers. It facilitates produ Mn, as per the needs of consumers and supplies such production - consumers. This, taises the standard of living of the people. It is the marketing which has converted, "Yesterday's luxuries into today's necessaries"., , 6) Facilitates Economic Growth : ,, Marketing brings industrial/economic growth. It facilitates full utilization of available, natural resources. Marketing creates new demand for goods and thereby encourages, production activities. This leads to the creation of massive employment opportunities., Thus, marketing is the kingpin that sets revolving of the whole economy., , 7) Creates New Norms of Socio-Economic Behavior: °*, , Marketing develops new ways of life in the society. It makes the society progressive, , and dynamic. National economic policy is successfully implemented through, marketing. It not only expands the home market but tries to establish a sound base, for exports. ;, , 8) Provides Channels of Communication to Marketing Firms :, , The marketing firms receive continuous feedback about demand for products and, , services through marketing. The three elements of marketing, namely, concentration,, , : equalization and dispersion with their sub processes such as buying, assembling,, , x transport, storage, standardization, grading, insurance, etc., facilitate quick, , communication between traders and consumers. Marketing is beneficial to producers, , and consumers. They get goods as per their needs and manufacturers get more, profit and consumer support., , 9) Facilitates Price Control :, , Marketing facilitates price control by the manufacturers. It brings proper balance:, between demand and supply and this ensures price stability., 10)Facilitates Stability to Marketing Firm :, , Bis ‘Marketing is one major revenue generating source of a firm. it raises the turnove:, , and profit of a business unit. A firm's survival, growth and Stability are dependen:, on its ability to market the products efficiently. Marketing is thus one Challenging, : -of management. : i r, , h large scale movement of goods, , romotion techniques are useful, mers and profit to traders,, , a Sharp’s Notes