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Handwritten Notes, Paper 2, (Management), Paper 1, Soft Copy, 3 100, { 300, Hard Copy, { 150, 450, Call or Whatsapp for Notes : 7627096162, Note : Paper 1 includes 7 units except Comprehensions, Numerical Reasoning, and Data Interpretation because these units are practice based and theoretical, part of these units is covered in notes., For hard copies postal/courier charges are separate.

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Customer Relationship Marketing, Te, Customer relationship marketing (CRM) is a technique based on client relationships and customer, loyalty. Using customer data and fecdback, companies utilizing this marketing strategy develop, long-term relationships with customers and develop laser-focused brand awareness. Customer, relationship marketing varies greatly from the traditional transactional marketing approach that, focuscs on increasing individual sale numbers., Companies that prioritize customer relationships, on the other hand, strive to create strong customer, connections, which may be emotional, to their brand to promote customer loyalty and increase, customer lifetime value. They benefit from word-of-mouth promotion and develop brand, ambassadors., CRM systems compile data from a range of different communication channels, including a, company's website, telephone, email, live chat, marketing materials and more recently, social media., They allow businesses to learn more about their target audiences and how to best cater for their, needs, thus retaining customers and driving sales growth. CRM may be used with past, present or, potential customers.

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Benefits of Customer Relationship Marketing, > Enhanced ability to target profitable customers., > Integrated assistance across channels., > Enhanced sales force efficiency and effectiveness., > Customized products and services., > Improved customer service efficiency and effectiveness., > Individualized marketing messages are also called campaigns., > Connect customers and all channels on a single platform.