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Handwritten Notes, Paper 1, , Paper 2, (Management), , Soft Copy, , ₹ 100, , ₹ 300, , Hard Copy, , ₹ 150, , ₹ 450, , Call or Whatsapp for Notes : 7627096162, Note : Paper 1 includes 7 units except Comprehensions, Numerical Reasoning, and Data Interpretation because these units are practice based and theoretical, part of these units is covered in notes., For hard copies postal/courier charges are separate.
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Internal Analysis, An internal analysis examins your organization’s internal, enviornment in order to assess its resources, competencies,, and competitive advantage. It allows an organisation to, identify it's strengths and weaknesses., This aids to the management in decision making, strategy, formualtion and implementation.
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Tools of Internal Analysis, There are many tools which helps to conduct an internal, analysis. Some of the famous are :, 1., 2., 3., 4., 5., , SWOT Analysis, Organizational Capacity Assessment Tool, VRIO Analysis, McKinsey’s 7s Framework, Core Competencies Analysis
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Resource Based Approach, It is a managerial framework used to determine the strategic, resources, with the potential to deliver competitive advantages, to a firm., These resources can be exploited by the firm in order to achieve, sustainable comeptitive advantages.
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Competitive Advantages, Competitive advantage refers to factors that allow a, company to produce goods or services better or more, cheaply than its rivals. These factors allow the productive, entity to generate more sales or superior margins compared, to its market rivals., Competitive advantages are attributed to a variety of factors, including cost structure, branding, the quality of product, offerings, the distribution network, intellectual property, and, customer service.
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Resources and Capabilities, Resources are the firm-specific assets useful for creating a, cost or differentiation advantage and that few competitors, can acquire easily. The following are some examples of, such resources:, ● Patents and trademarks, ● Proprietary know-how, ● Installed customer base, ● Reputation of the firm, ● Brand equity
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Features of Competitive Advantages, ● Not Sustainable for Long : According to Kotler,, competitive advantages are not sustainable, but leverage, able., ● Relevant Advantage : In order to implement the chosen, strategy, a firm must have the relevant competitive, advantage., ● Backbone of Strategy : A successful strategy is always, built around the competitive advantage. Without such a, distinct advantage, it is not possible to achieve corporate, objectives.
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Competitive Advantages Factors, Marketing :, ● Market Standing and Market Share, ● Innovations in Marketing, ● Customer Service, ● New Product Development, ● Distribution Channel, ● Personnel Selling or Sales Force Effectiveness, ● Product in terms of quality, design, technological, strength, differentiation, brand image etc.
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Competitive Advantages Factors, Finace :, ●, ●, ●, ●, ●, , Assets, Cash Flows, Profitability, Gearing and leverage, Cost consciousness
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Competitive Advantages Factors, Research and Development :, ●, ●, ●, ●, , Research capabilities, Research personnel, Number of patents generated, Speed of research efforts, leading to new product, launches etc.
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Competitive Advantages Factors, Personnel :, ●, ●, ●, ●, , Quality of personnel, Satisfaction of personnel, Labour costs, Industrial relations
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Competitive Advantages Factors, Production :, ●, ●, ●, ●, ●, , Scale of operations, Capacity utilisation, Productivity, Extent of automation, Locational benefits
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How to Build Competitive Advantages, ●, ●, ●, ●, ●, ●, ●, ●, , Innovation, Integration, Alliances, Mergers, Acquisitions, Research and Development, Entry Barriers, Benchmarking, Value Chain Approach, Strategic Business Unit (SBU) Structure
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Key Managerial Tasks related to RBA, 1. Identify firm's potential key resources., 2. Evaluate whether these resources fulfulills VRIN criteria, ○ Valueable, ○ Rare, ○ Imperfectly Immitable, ○ Non Substitutable, 3. Develop, Nurture, and Protect these resources.
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