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Handwritten Notes, Paper 1, , Paper 2, (Management), , Soft Copy, , ₹ 100, , ₹ 300, , Hard Copy, , ₹ 150, , ₹ 450, , Call or Whatsapp for Notes : 7627096162, Note : Paper 1 includes 7 units except Comprehensions, Numerical Reasoning, and Data Interpretation because these units are practice based and theoretical, part of these units is covered in notes., For hard copies postal/courier charges are separate.

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Corporate Strategies, A corporate strategy entails a clearly defined, long term, vision that organization set, seeking to create corporate, value and motivate the workforce to implement the proper, actions to achieve customer satisfaction., In addition, corporate strategy is a continuous process that, requires a constant effort to engage investors in trusting the, company with their money, thereby increasing the, company's equity

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Types of Corporate Strategy, Corporate Strategy may of following types :1., 2., 3., 4., , Growth Strategy, Stability Strategy, Retrenchment Strategy, Integration and Diversification Strategy

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1. Growth Strategy, A growth strategy is one which management plans to, advance further and achieve growth of the enterprise in the, fields of manufacturing, marketing, financial resources etc., As growth entails risk, especially in a dynamic economy, a, growth strategy might be described as a safest policy of, growth-maximising gains and minimising risk and, unwanted consequences.

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Growth Strategy, A. Internal Strategies, ● Market Penetration, ● Market Development, ● Product Development, ● Diversification, ● Modernisation, B. External Strategies, ● Joint Venture, ● Merger

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Internal Growth Strategies, 1. Market Penetration : Market penetration is a growth, strategy, in which a firm tries to seek a higher volume of, sales of present products by penetrating (or getting, deeper), into existing markets through devices like the, following :, ○ Aggressive advertising and other sales promotion, techniques., ○ Encouraging new uses of the old product, ○ Coming out with exchange offers

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Internal Growth Strategies, 2. Market Development : This growth strategy, as the, name implies, aims at increasing sales of existing products, through market development, i.e. exploring new markets, for company’s products., For example, many companies have achieved remarkable, growth by entering into foreign markets; pushing their, products by changing size, packaging, and brand name etc.

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Internal Growth Strategies, 3. Product Development : Product development as a, growth strategy implies developing new and improved, products for sale in existing markets; so that people who, have otherwise become indifferent to the old product with, passage of time get attracted to the new product because of, the charisma associated with the phenomenon of newness.

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Internal Growth Strategies, 4. Diversification : Diversification is quite an important, growth strategy. As growth entails risk, diversification, as a, growth strategy, implies developing a wider range of, products to diffuse risk or to reduce risk associated with, growth., ● Horizontal/Conglomerate Diversification - dissimilar, ● Vertical/Concentric Diversification - Similar products

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Internal Growth Strategies, 5. Modernisation : Modernisation involves replacing, worn-out and obsolete machines etc. by modern machines, and equipment’s operated according to latest technology; to, achieve objectives like better quality, cost reduction etc., Modernisation is a growth strategy in the sense that it helps, to achieve more and qualitative production at lower costs;, thus helping to increase sales and profits for the enterprise.

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External Growth Strategies, 1. Joint Venture : Joint venture is a growth strategy in, which two or more companies, establish a new, enterprise (or organisation) by participating in the equity, capital of the new organisation and by agreeing to, participate in its management in an agreed manner., A firm or a company may have a joint venture with, another company of the same country or a foreign, country.

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External Growth Strategies, 2. Merger and Acquisitions : Merger, as a growth, strategy, implies combination (or integration) of two or, more companies into one. Merger may take place with a cooperative approach or it may take place with a hostile, approach. In the latter case, a merger is known as a, takeover.

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Stability Strategies, The Stability Strategy is adopted when the organization, attempts to maintain its current position and focuses only, on the incremental improvement by merely changing one or, more of its business operations in the perspective of, customer groups, customer functions and technology, alternatives, either individually or collectively.

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Stability Strategies, Generally, the stability strategy is adopted by the firms that, are risk averse, usually the small scale businesses or if the, market conditions are not favorable, and the firm is, satisfied with its performance, then it will not make any, significant changes in its business operations. Also, the, firms, which are slow and reluctant to change finds the, stability strategy safe and do not look for any other options.

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Stability Strategies, 1. No Change Strategy : The No-Change Strategy, as the, name itself suggests, is the stability strategy followed, when an organization aims at maintaining the present, business definition. Simply, the decision of not doing, anything new and continuing with the existing business, operations and the practices referred to as a no-change, strategy.

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Stability Strategies, 2. Profit Strategy : The Profit Strategy is followed when, an organization aims to maintain the profit by whatever, means possible. Due to lower profitability, the firm may cut, costs, reduce investments, raise prices, increase, productivity or adopt any methods to overcome the, temporary difficulties. The profit strategy can be followed, when the problems are temporary or short-lived and will go, away with time.

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Stability Strategies, 3. Pause/Proceed with Caution Strategy : It is a stability, strategy followed when an organization wait and look at the, market conditions before launching the full-fledged grand, strategy. Also, the firm that has intensely followed the, expansion strategy would wait till the time the new, strategies seeps down the organizational levels and look at, the changes in the organization structure before taking the, next step.

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