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Handwritten Notes, Paper 1, , Paper 2, (Management), , Soft Copy, , ₹ 100, , ₹ 300, , Hard Copy, , ₹ 150, , ₹ 450, , Call or Whatsapp for Notes : 7627096162, Note : Paper 1 includes 7 units except Comprehensions, Numerical Reasoning, and Data Interpretation because these units are practice based and theoretical, part of these units is covered in notes., For hard copies postal/courier charges are separate.

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GE Business Model, The GE Matrix is considered by many to be an extension,, and even an important improvement of BCG Model. Like, the BCG, the GE Matrix helps to determine how to allocate, resources but it allows more flexibility., The GE Matrix was developed by McKinsey and General, Electrical Company Consultancy group in the year 1970s.

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GE Business Model, The Nine cell grid measures business unit strength against, industry attractiveness and this is the key difference,, whereas BCG is limited to product lines, a service or even a, board., You can plot these chosen units on the grid and this will, help you to determine which strategy to apply. Before you, can plot anything on the grid however first you need to, decide how you will determine both industry attractiveness, and business unit strength.

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A. Industry Attractiveness, Factors you could choose to base this on include : Market, Size, Market Growth, PESTAL Factors, Porter’s Five, Forces Model., You need to decide which factors you will use as a, determining factor as these will be applied to all Business, units.

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A. Industry Attractiveness, 1. Decide on determining factors., 2. Give each factor a weighting number based on its, magnitude., 3. Rate each business unit against each factor on a scale., 4. Give each business unit a weighted rating on each factor, by multiplying it's rating by the weight for that factor., 5. Total up all the weighted rating by the weight for that, factor.

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B. Business Unit Strength, Factors to determine how strong a unit is compared to, others in its industry include : Market share, Growth in, market Share, Brand Equity, Profit Margins Compared to, Competition, Distribution Channel process - the strength, off., Repeate step 1 to 5….., Now you have the measurements you can plot your, business units on GE Matrix and depending on where they, are plotted will determine your strategy.

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Strategies, 1. Growth/Invest : Units that land in this section of the, grid generally have high Market share and promise high, returns in the future so should be invested in., 2. Hold/Selectivity : Units that land in this section of the, grid can be ambiguous and should only be invested in if, there is many left over after investing in the profitable, units.

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Strategies, 3., Harvest/Divest : Poor performing units is an, unattractive industry end up in this section of the grid. This, should only be invested in if they can make more money, than is put into them. Otherwise they should be liquidated.

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GE Business Model

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