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WETS aust ch cedi), , Geographic Demographics Psychographic Behavioural, , Groupingcustomers Groupingcustomers Groupingcustomers_Groupingcustomers, , , , , , basedondefined based oncustomer _accordingtollifestyles based on actual, ‘geographical personal attributes customer behaviour, boundaries ‘toward products and, For example: For example: For example:, = Region = Age * Lifestyle = Brand loyalty, = Country = Gender * Personality = Benefits sought, = Population = Nationality = Values = User status, = Climate = Ethnicity = Attitudes = Usage rates, = Occupation = Occasion., = Income = Readiness to buy, * Social class, = Family size, = Religion., , = Education