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E-COMMERCE V SEM, DIGITAL MARKETING, 1) Which of the following is the correct depiction of Digital Marketing?, a., , E-mail Marketing, b. Social Media Marketing, c. Web Marketing, , d. All of the above, Ans: D, 2) __________ doesn't fall under the category of digital marketing., a., , TV, b. Billboard, c. Radio, , d. All of the above, Ans: D, 3) Which of the following is incorrect about digital marketing?, a., , Digital marketing can only be done offline, b. Digital marketing cannot be done offline., c. Digital marketing requires electronic devices for promoting goods and services., d. In general, digital marketing can be understood as online marketing, web marketing, and, , e-mail marketing., Ans: B, 4) How many types of pillars do we have in digital marketing?, a., , 1, b. 2, c. 3, , d. 4, Ans: B, 5) Which of the following is involved in the digital marketing process?, a., , RSA, b. Voice Broadcasting, c. Podcasting

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d. All of the above, Ans: D, 6) What is considered while creating a front page of the website or homepage?, a., , References of other websites, b. A brief elaboration about the company, c. Logos portraying the number of awards won by the web designer, , d. None of the above, Ans: D, 7) What is the name of the process in which marketing is achieved by incorporating tools,, techniques, electronic devices, technologies, or systems?, a., , Internet Marketing, b. Direct Marketing, c. Electronic Marketing, , d. Interactive Marketing, Ans: C, 8) Which of the following is not specifically required by the search engines?, a., , Poor user experience, b. Keyword stuffing, c. Buying links, , d. All of the above, Ans: D, 9) The full form of FFA page is __________., a., , Free for All Links, b. Free for Alexa, c. Free for Alternative Links, , d. Free for All Search Engine, Ans: A, 10) Which of the following is the correct name for Face book’s ranking algorithm?, a., , Face Rank, b. Edge Rank, c. Like Rank, , d. Page Rank, Ans: B

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11) Micro-blogging can be defined as __________., a., , Mobile related blogs, b. Blogs posted by companies instead of an individual, c. Blogs encompassing limited individual posts, which are typically limited by character, count., , d. None of the above, Ans: C, 12) Name the features offered by LinkedIn for paid business accounts., a., , Facilitate posting pictures, b. Facilitate to connect directly and send messages to people, c. Ability to post in Groups and create a Group, , d. Ability to block users, Ans: B, 13) Creative marketing can be defined as __________., a., , A marketing department entailing several employees., b. The brand value of an organization., c. A set of schemes undertaken by the organization for distributing the marketing material., , d. The marketing content and its inventive aspect., Ans: D, 14) Which of the following is the correct abbreviation CMS?, a., , Content Maintenance Site, b. Content Maintenance System, c. Content Management System, , d. Content Marketing System, Ans: C, 15) Which of the following doesn't define the correct roles and responsibilities of content, marketing strategy?, a., , A strategy that tries to appeal and recall its target audience., b. A marketing strategy approach., c. Yet another name of social media marketing., d. A technique more focused on creating and distributing valuable as well as relevant, , content to its users/audiences., Ans: C

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16) Which of the following are essentially required to make a business case for content, marketing?, a., , Industry best practices., b. Objectives and KPIs., c. Impacts and challenges., , d. All of the above, Ans: D, 17) Which of the following metric is used for tracking the status of email marketing?, a., , Conversion Rate, b. Open Rate, c. Bounce Rate, , d. All of the above, Ans: D, 18) In the email campaign, __________ delivers the advertisements into the group of targeted, customers., a., , Spoofing, b. Indirect email marketing, c. Direct email marketing, , d. Spamming, Ans: C, 19) What will happen if white space is repeatedly used around the object?, a., , It will reduce the readability, b. It will create a border, c. It will make it more appealing by augmenting the object, , d. All of the above, Ans: C, 20) Which of the following is the most common delivery channel in terms of mobile marketing?, a., , Graphic, b. Text, c. Voice call, , d. Search engine marketing, Ans: B

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21) In mobile marketing, the full form of LBS is __________., a., , Location-based service, b. List-based service, c. Lead-based service, , d. None of the above, Ans: A, 22) Which of the following formulas is used by Pay-per-click?, a., , Ads clicked (#) / Advertising cost ($), b. Advertising cost ($) + Ads clicked (#), c. Advertising cost ($) / Ads clicked (#), , d. Ads clicked (#) * Advertising cost ($), Ans: C, 23) Which of the following factors leads to a Successful PPC Advertisement?, a., , Selecting Relevant Keywords, b. Improved Landing Page Quality, c. Quality Score, , d. All of the above, Ans: D, 24) In what ways can you beat your customer's expectations?, a., , By making your product more appealing, b. By providing unique services to your customer, c. By providing great deals in terms of discounts to your customer, , d. By getting appropriate and relevant reviews from your customers on your website, Ans: B, , 25) The user session can be identified by the __________., a., , Authenticate users, b. IP Address, c. User Agent, , d. All of the above, Ans: D

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26) Google Analytics can never recognize returning users on mobile apps., a., , True, b. False, c. Can be true or false, , d. Not defined, Ans: B, 27) The hyperlink refers to a __________., a., , Inbound link, b. Outbound link, c. IFTTT link, , d. KPI link, Ans: A, 28) What is the correct abbreviation of SERP?, a., , Search Engine Result Page, b. System Engine Random Page, c. Search Estimate Result Page, , d. System Estimate Random Page, Ans: A, 29) The main advantage of online advertisement is __________., a., , Low-cost promotional strategy, b. Online advertising is promotional as well as informational, c. Trackable, , d. All of the above, Ans: D, 30) Where do we use keywords?, a., , Tags, b. Title, c. Description, , d. All of the above, Ans: D, 31) The correct abbreviation of ROI is __________., a., , Risk on investment, b. Return on income

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c. Risk on income, d. Return on investment, Ans: D, 32) SEO stands for:, a. search engine optimization, b. search engine optimum, c. search engineer optimization, d. search electronic optimization, Ans: A, 33) Pages that are linked from other search engine is known as____., a. crawled pages, b. indexed pages, c. unindexed pages, d. all of the above, Ans: B, 34) What is full form of FFA pages?, a. free for alternative links, b. free for all search engine, c. free for all links, d. All of the above, Ans: C, 35) Which of the following item search engine don’t want?, a. keyword stuffing, b. buying links, c. poor user experience, d. All of the above, Ans: D, 36) Which of the following search engine offers a popular list of the top 50 most searched, keywords?, a. google, b. Lycos, c. AOL, d. yahoo, Ans: B

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37) What is the full form of LBS in mobile marketing?, a. lead based services, b. list based services, c. location based services, d. all of the above, Ans: C, 38) What is true about 2dD barcodes?, a. barcodes cannot scan vertically, b. barcodes cannot scan vertically, c. a mobile user can scan barcodes in the environment to associated information., d. Both B and C, Ans: C, 39) Social network are organized around_____., a. brand, b. people, c. internet, d. discussion, Ans: B, 40) What is social media optimization?, a. creating content which easily creates publicity via social networks, b. writing clear content, c. creating short content which is easily indexed, d. hiring people to create content for social network, Ans: A, 41. What is mean by micro blogging?, a. blogs which are posted by companies, not individual, b. blogs with limited individual post , limited by character count typically, c. blogging from mobile devices., d. all of the above, 42. What is name for Face book ranking algorithm?, a. link rank, b. face rank, c. page rank, d. edge rank, Ans: D

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43) Which social network is considered the most popular for social media marketing?, a. twitter, b. face book, c. LinkedIn, d. what’s app, Ans: B, 44) In which type of email campaign, advertisements are sent to target group of customer?, a. direct email marketing, b. indirect email marketing, c. spamming, d. spooning, Ans: A, 45) Which of the following id the most important metric to track email marketing?, a. CTR, b. Open rate, c. click rate, d. all of the above, Ans: D, 46) Which of the following is not an advantages of email newsletters?, a. email newsletter is spread your brand awareness, b. leverage the temporary content, c. freedom to include different types of content, d. leverage the existing content, Ans: B, 47) What report shows which web pages gets the most traffic and highest engagement?, a. active user report, b. frequency and recency report, c. engagement report, d. all pages report, Ans: D, 48) What feature are required to collect the number of comment users posted to a web page?, a. custom dimension, b. calculated metrics, c. custom channel grouping, d. custom metric

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Ans: D, 49) What data is Google analytics goal unable to track?, A. customer’s lifetime value, b. making a purchase, c. watching a video, d. signing up for a newsletter, Ans: A, 50) What is used to create smart goals?, a. custom report, b. remarketing audience, c. analytics goals, d. machine learning algorithms, Ans: D, 51. What do the acronyms PA, DA, and PR stand for?, a. page authority, page domain, page rank, b. page authority, domain authority, page rank, c. personal authority, domain authority parked rename, d. none of the above., Ans: B, 52. What are the names of the three latest and largest algorithm updates Google has released?, a. Venice, pippa, orca, b. vince, panda, penguin, c. chrome, blue steel, titan, d. none of the above, Ans: B, 53. The number of characters recommended for Title Tag?, a. 70, b. 45, c. 120, d. 100, Ans: 70, 54. What is anchor text?, a. the text within left or top panel of a web page, b. it is the main body of text on a particular web page, c. it is the visible text that is hyperlinked to another page, d. none of the above, Ans: C

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55. What does SEO stands for?, a. search engine optimization, b. search engine optimum, c. search engineer optimum, d. All of the above, Ans: A, 56. SEO is all about enabling your ________to be found., a. iphone, b. keywords, c. location, d. website, Ans: D, 57. What is the first thing to do before doing SEO?, a. create a web site, b. define a marketing strategy, c. define your headings, d. get an HTML training, Ans: B, 58. Your page isn't ranking well on organic results. What's going wrong?, a. your page speed is too low, b. your domain authority is too high, c. your content is not up to date enough, d. you did not overstuff your keyword, Ans: C, 59. The main goal of SEO is ..............., a. get visitors from the search results of relevant keywords on Google., b. make copywriting easy for readers to understand., c. optimize images to match blog posts, d. register a blog/ website in the Google search console site., Ans: A, 60. SEO can help SEM by:, a. Improving quality score, b. Reducing cost- per- click, c. Fasten the ads approval, d. Both A & B, Ans: D, 61. Which one of these is not On-Page SEO?, a. title tag, b. all tag for images, c. meta descriptions

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d. link building, Ans: D, 62. Which one should you do to increase your Google Page Rank?, a. create keyword rich text, b. make the website loading time faster, c. get back links from high authority sites, d. All of the above, Ans: C, 63. What is the benefit of XML sitemap?, a. helps human visitors to traverse the site, b. helps in indexing pages by search engines, c. helps in generating back links, d. All of the above, Ans: B, 64. What is the "secret recipe" for turning websites into search results?, a. Algorithms, b. keywords, c. search engine, d. meta tags, Ans: A, 65. What is Cryptography?, A. study communication, b. secure communication, c. both A & B, d. none of the above, Ans: C, 66. Types of cryptography are, a. symmetric key cryptography, b. Asymmetric key cryptography, c. public key cryptography, d. All of the above, Ans: D, 67. The heart of Data Encryption Standard is, a. Cipher, b. Round, c. Encryption, d. DES Function, Ans: D

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68. ECB stands for ______, a. electronic control book, b. electronic code book, c. electronic cipher book, d. electronic cryptography book, Ans: B, 69. Full Form of MALWARE is _______, a. Multipurpose software, b. Malicious software, c. Malfunctioned software, d. None of the above, Ans: B, 70. Identify the factor that enables tracking of good bad bad reputations?, a. IP address, b. User engagement, c. frequency, d. All of the above, Ans: A, 71. An example of an “Internet search engine” is:, a. Windows, b. Linux, c. Yahoo, d. Ms-word, Ans: C, 72. Search engine are used to search _______ type of information., a. Document, b. Videos., c. images, d. All of the information, Ans: D, 73. What is the name of the software that allows us to browse through web pages called?, a. Browser, b. FTP client, c. Mail client, d. Messenger, Ans: A, 74. What is the height of Google page rank a web page contains;, A) 500, B) 100

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C) 10, D) None of the above, Answer: C, 75. Domain authority is managed by?, A) Moz, B) Yahoo, C) Bing, D) Google, Answer: A, 76. Which of the following is not a metric used in the link building?, A) Number of advertisements, B) Number of links, C) Domain Authority, D) None of the above, Answer: A, 77. Which of the following is damaging for computers?, a. anti virus, b. freeware, c. virus, d. shareware, Answer : C, 78. In order to identify the users, web analytics tools need to report on?, A. user sessions, B. Unique users, C. Page Views, D. All of the above, Ans: A, 79. Which of the following method used to identify user sessions?, A. IP address, B. authenticated user, C. user agent, D. All of the above, Ans: D, 80. The most common user identification technique is via?, A. Sessions, B. Cookies, C. Segmentation, D. page views, Ans: B

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81. The focus of web analytics is to understand the?, A. users of a site, B. User behavior, C. User activities, D. All of the above, Ans: D, , 82. The immediate purpose of analyzing digital analytics data is to:, A. Make better decisions about your business, B. Generate more revenue from your website, C. Define the ideal customers for your business, D. Drive more traffic to your website, Ans: A, 83. What are the three areas of expertise of a Center of Excellence?, A. Instrumentation / Analysis / Recommendations, B. Business Outcomes and Actions / Enabling Capabilities / Analysis, C. Instrumentation / Enabling Capabilities / Analysis, D. None of the above, Ans: B, 84. Publishing ads through Facebook would fall under which media type?, A. Owned media, because of your Facebook Page, B. Social media channel, C. Paid media, D. Depends on the campaign parameters you add to your landing page link, Ans: C, 85. The most common user identification technique is via?, A. Sessions, B. Cookies, C. Segmentation, D. page views, Ans: B, 86. Which of these marketing efforts would NOT be an effective use of campaign trackers?, A. Display advertising campaigns, B. Email marketing campaigns, C. Social media campaigns, D. Television advertising campaigns, Ans: D