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Directing, Meaning and concept, , ‘Directing means inatructing guiding inspiring and motivating the employees in the organisation s0, that they can achieve organisational goats ., , \talao means pulting efforts to make an employes efficient and effective ., , According to Ernest Dale “Directing is telling people what to do and seeing that they do it to the beat of, their ability., , Features and characteristics., A, Divecting initiate actions:, , other functions of management depends on proper directing by giving direction or instruction the, manager get the work started in the organisation ., , 2.Continuing function., , After \ssuings orders and instruction a manager has to constantly guide and supervise and motivate, ila a subordinates. that's why it ls 4 never ending function., , 8. Directing takes place at every level:, , (tis a function which is performed by all managers and at all level because every manager has to, supervise, guide motivate and communicate with the subordinate to get things done it takes place, where our superior subordinate relation exist that’s why it ts « pervasive function., , 4. Directing flows from top to bottom =, ‘Directions are given by managers to their subordinates it starts from top level and flows to lower level., 5. Performance oriented:, , The main aim of directing is making people efficient in their performance .it convert manager's plana, into efficient performance. it ts 4 function which direct individual towards the achievement of, organisational goals that's why it is « performance oriented function., , Amportance of Directing, A. (nitiate action:, , The employees work when they get instruction and direction from their superiors a0 directing ia a, function by which managers initiate all functions of organisation and if directing is successfully, performed by the manager then it results in unity of direction and achievement of goals

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"2. Antegrate employees’ efforts:, , Number of employees are working at different level in the organisation having different job position but, they all are interrelated and interdependent due to directing because directing bring coordination among, the employees . it is function by which instructions are issued so that their work can be maintained, continuousty., , 3. Means of motivation:, , Directing is a function which does not related giving orders but it ts also concerned with motivating, employees while employees are performing their jobs .it develops the feeling of belongingness and, encourage employees to perform to their best capacity., , 4. Facilitate changes :, , Generally when managers wants to change something in their organisation then employes hesitate in, accepting the changes but with the help of directing function the changes can be implemented more, easily. Mangers can tell them that the changes are better for them so because of that the subordinate, can accept the changes., , 5. Bring stability and balance in the organisation:, , Generally when the employees working at different level they may develop different attitude towards, each other . Directing may bring balance between their attitude and tries to create balance in the, organisation. Directing also bring stability instructing employees that their interest and organisations, interested in same direction.