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79, UNIT – II, Chapter - 6, Internet in, Business Communication, SYNOPSIS, A. Introduction, B. Website, C. Electronic Media in Business Communication, D. Social Media as a Mean of Communication, Exercise, Scanned by CamScanner

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The role of the Internet in business communication is varied and has, business is done. Without the need for physical presence and sometimes, messaging. Internet telephony such as Skype is now a popular method of, able to communicate and interact with customers via email or instant, i) The Internet with the advent of e-commerce has revolutionized the, be of great importance. It can be used to increase effective communication both, ii) The Internet has proven to provide efficient communication links between, business communication important can also cause conflict, depending, internally and externally. Use of the Internet can make it easier to connect with, others quickly and more often, in addition to exchanging a wide array of media, customers to ask questions. The factors that make the role of the Internet in, types. It can be used to communicate, purchase information to vendors and by, only at the touch of a button, business transactions, financial trading and, Business Communication & Mgt. (B.Com.-II – Sem.-III) (Nagpur Uni.), 80, 8,8,8, A. INTRODUCTION, come, to, on the, way the medium is used., Role of Internet, way, even customer service is being carried on., companies and their clients cutting down the resources spent on publie, relations, 1) The use of internet in business industry has emerged for at least twa, crucial reasons: Firstly, it serves · as, communication other than traditional branch network for customers to, contact and communicate with the firms. Nowadays, more and, customers, especially younger ones who are quicker to accept ne, technology,, computer transactions and other virtual transactions-to transact their, business affairs. These online customers demand even more control over, their personal finances and value . "anytime, anyplace, anywhere', customized access to financial services., a new alternative channel of, more, accessing, channels-telephone marketing, are, remote, iv) A virtual team is a group of individuals whose members contributes to a, common goal, but, organizational boundaries., information communication technology such as internet. Through virtual, teaming via the internet, virtual group communication can be éstablished, in business industry: Virtual group communication is easier for, individuals, are separated in terms of time, distance and, group only communicates using, This, feel, like, a participating member, as electronically, to, communicating with higher authorities towards solving problems allows, people to contribute more than to voice out their opinions during a group, meeting. Hence, allowing decision maker of the organization to make, decisions with better information than if they were only restricted to face-, to-face communication, as there is a presence of informality., v) Voice-Over-Internet Protocol, telephones in many instances. These lines can provide instant phone, communication over the Internet, and often are cheaper than fixed phone, lines. They also provide the ability to conduct video chats to see whom, you are speaking with. VOIP platforms also store contact details for easy, accessibility and dialing. The current drawback to VOIP, is that 911, operators cannot trace the call back to the location., vil Communication and interaction with customers is vital to any business:, The internet has ensured that this can be easily achieved. Businesses a, or VOIP, replaced the need for landline, --, communication and is used frequently by businesses in order to conduc, Scanned by CamScanner

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users to rapidly generate content for people in their network to view., viii) Social networking sites including Facebook, Twitter and Linked In allow, existence. Many businesses now also use social networking as a means of, image. By having an effective website they can create the perfect web, success. The internet can aid the businesses in achieving the perfect, virtual meetings with both customers and other businesses. The use of, the internet also makes it easier for businesses to deliver messages to, vii) Creating the right image is very important to any business wishing to be a, people working within the organization., 81, making themselves known to their target audience., Rather than sending individual notes., social networking providees a, constant stream of updates and information. These computer tools nave, taken communication a step further than email due to their ability to, instantly communicate life and status updates to an entire network of, people who can respond and comment to such notes in real time. Unlike, email's distribution lists, information to large groups of people, and user-friendly interface precludes information overload that occurs, from attempting the same functions in an email program., which essentially could transfer the same, social networking's streamlined, ix) Email is one of the most popular. uses of the internet in business, communication. It is widely used for both internal and external, communications. Email enables users to communicate with each other at, any hour and from several locations. It can also be an effective way to, keep track of requests, conversations, and other important data as it, provides a record of what was communicated., x) Some roles of the Internet in business communication are less positive., Though the speed with which commúnications can be sent over the, Internet can be useful, it can also lead to complications. This can include, errors in documents which are sent so quickly that they cannot be, corrected in time to avoid a costly mistake., xi) Another common problem is with email, which can easily be sent to the, wrong party or group. Miscommunication in email can lead to minor and, major conflicts, which can waste time, money, and resources., B. WEBSITE, A website represents a centrally managed group of web pages, containing, text, images and all types of multi-media files presented to the attention of the, Internet users in an aesthetic and easily accessible way., i) Websites have many functions and can be used in various fashions; a, website can be a personal website, a commercial website for a company, a, government website or a non-profit organization website., ii) Websites can be the work of an individual, a business or other, organization, and are typically dedicated to a particular topic or purpose,, ranging from entertainment and social networking to providing news and, education., ii) All publicly accessible websites collectively constitute the World Wide, Web, while private websites, such as a company's website for its, employees, are typically a part of an intranet., Scanned by CamScanner

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business location. So having a well designed website will help encourage them to, whether it be people in the next town, the nation as a whole or even the, expand your business. Even if you have no intention of using a business website, business online will potentially allow you to take advantage of the growth and, international market. Internet shopping is still on the rise, so taking your, 82, > Advantages of a Business Website, i), Reaching a Wider Audience, looking for youl, market,, , you still might want to let customers know about your business., People commonly research businesses online before actually visiting the, come and visit you or be able to find vour business in the first place., ii) Anyone, Anywhere & Anytime, An advantage of having a website is your business information and details, about, your products and services can be accessed by anyone, no matter where, they are on the planet or what time of day it is. The intérnet is online 24 hours a, day. 7 days a week., With a website, customers can easily access information about, business. They can see what products or services you sell, your prices, your, location and much more. Whatever you decide to tell them, they can find it with a, few clicks of a mouse., your, iii) Keeping it Fresh, Once a website is designed, you can keep it up-to-date to be relevant to, business and encourage more visitors (and potential sales)., iv) Publicity & Advertising, The costs of having a business website are actually quite low. The ongoing, costs are minimal, but the potential return on investment could be quite, significant., v) Links From Others & Viral Marketing, If your business is good, people will link to it, people will talk about it and, they will share their thoughts. Recognition of your business and your brand will, your, grow., > Disadvantages of a Business Website, There are a few disadvantages of having a website for your business., Generally though, they are outweighed by numerous advantages., i), Reliability, The information on your website might be unreliable if not updated, regular basis. You need to ensure that changes are made when necessary and, have a disclaimer with regards to the reliability of the information contained, on a, within., ii) Crashes & Uptime, A website that crashes is no good to anyone. This is a serious disadvantage, for a business. If your website is constantly crashing or unavailable then people, Scanned by CamScanner

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Difficultly Reaching The Right People, electronically scanned and signals are transmitted to the receiving end where an, receiving machine. The fax machine has made it possible to send copies of, identical copy of the document is reproduced on a bland sheet of paper by the, on the World Wide Web, you may find it difficult to reach the right target, uternet, becoming smaller and people staying at any corner, telephonic. The document to be transmitted is fed through the machine, then it is, important documents including certificates, testimonials, degrees, agreements;, potential sales., on, already, Budience, v) SPAM, with, your website., or undesired or illegal messages are sent by email., unsolicited, Bad Publicity, engine ranking., With the revolutionary development of information technology, the world is, are well-capable of, ommunicating with others, whatever the distance is people and organizations, de different modern devices of communication technology. Some widely used, olectronic communication technologies or media of electronic communication are, discussed below :, > Telephone, The most commonly and, communication is telephone. With its invention in 1876 by Graham Bell, a, German scientist, the human civilization moved to a new era. By telephone,, people can transmit information orally within a minute. Recently-developed, satellite telephoning system has added new dimension in telecommunication, system. In most of the cases, it is the easiest and less expensive way of, communicating distance people. Now-a-days, the development and diffuse of, cellular or mobile phone have been an expected euphoria to all of us. Definitely it, is becoming extremely popular., most widely used, electronic device of, > Telex, Telex is an important device of modern communication technology. Under, this system, a tele-printer is used by which information can be communicated, form one place to another with the help of a machine. The tele-printer consists of, two parts keyboard transmitter and receiver. When a message is to be sent, the, 9pist presses a button, waits for the dial tone, dials the number desired and, ypes the massage. The message is typed on a small strip of paper at the, receiver's end as it is typed in the originating office. This is one of the quickest, and most accurate methods of exchanging written messages., > Facsimile or Fax, ue use of fax a gradually increasing for transmitting visual materials such, picture, diagrams, illustrations etc. here, the fax machine is connected with a, Scanned by CamScanner