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Communication, Audio Visual Communication, interpersonal communication, supervisory, Functions of communication, Written Communication, Oral Communication, Visual, Meaning, Definition and concept of Communication, Objectives of Communication,, SYLLABUS, B.Com. - II (Sem. - III), BUSINESS COMMUNICATION AND MANAGEMENT, UNIT-1: INTRODUCTION, communication, grapevine communication, barrier in communication., UNIT-II: BUSINESS COMMUNICATION, Business Communication : Concept, Objective, elements, purpose, importance, salient, feature, principles of effective business communication., Customer care communication in business, Types of business communication, broacher, leaflets, E-mail. Public Relations Management- Role of public relations officer in, business, group discussion., company manual, house journal, placement, UNIT - III : TECHNOLOGY AND BUSINESS COMMUNICATION, Concept of Management Information System, Role of Computer in communication,, Barriers of computerized Communication - Use of internet, website and electronic media in, business communication. Social media as a mean of communication., UNIT - IV : MS-OFFICE AIDED COMMUNICATION, MS Word and its application in business communication, Role of MS-Excel and MS-, Power Point in communication skill, MS-excel and financial presentation, MS-power point, and business communication, Use of MS-Power Point in business meeting as a tools of, effective communication., (iv), Scanned by CamScanner

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Communication, 8,8.8, UNIT - I, Chapter - 1, Communication, SYNOPSIS, A. Introduction, B. Meaning of Communication, C. Definition, D. Salient Features of Communication, E. Principle of Communication, F. Objectives of Communication, G. Functions of Communication, Exercise, Scanned by CamScanner

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In the process of management of an enterprise, the managers have to issue, Business Communication & Mgt. (B.Com.-Il- Sem.-II) (Nagpur Uni), are the threefold activities involved in any communication function., in the written form. The communication function thus involves the dissemination, same mutually by the parties in communication, understand it and act upon it., organizational activity, it becomes necessary to share information, convey the, orders and instructions, convey the objectives, policies, targets, plans and, of their time in communicating with each other. The people have to spend a large, If we observe around us, we see most of the people spending a good amount, part of the day in talking and listening, reading, writing, gesturing, drawing and, so on. All these activities are the forms of communication. The communication is, thus the most important of all the activities in the society. One cannot imagine, the existence of a society or any group of people in the absence of communication, among the individuals. It is the growth of communication technology, the, information, making others understand the same and getting a timely feedback, of messages or information to those for whom they are meant. Transmitting, The word communication means sharing of ideas in common. This word has, been derived from the Latin word 'Communis' .which means common. In any, .8,8,8, A. INTRODUCTION, languages, the terminologies, the symbols or, communication and other developments which has revolutionized the field o, communication all over the world. It has caused the growth of civilized and, sophisticated society in which we live today. The communication has facilitated, the formation of organizations and working in groups. It has contributed to the, all-sided development of the society, i.e. political, economic, social, cultural and, in all the other sectors of the economny. Due to communication, the people living, at distant places have come together. The world has become smaller than in the, past. The growth of communication and the growth of civilization go hand in, the words, the media of, hand., We use many symbols to communicate our ideas. The words are the most, important symbol. The language is a system of words. It gives us superiority over, all other living beings. It is only the man who can communicate with others. Even, if other species on the earth may be stronger, but they do not have the ability to, communicate. It is the human beings alone who have languages which enable, them to freely convey their thoughts and feelings and to combat the problems of, life with greater success. It is due to scientifically. developed languages that the, people today can learn from the old records of knowledge and experiences of the, old generations. We are also able to communicate our knowledge to those who, will live after us. We can exchange our knowledge with others which helps to, form a knowledge society as it exists today. The knowledge is the greatest of all, the, powers and a foundation stone of human progress and prosperity., Communication has thus become a watchword of .modem society. It provides, dynamism to human life and enables people to accelerate the pace of society's, growth. The growth of modem industrial and commercial organizations would, have been a dream in the absence of modem means of communication, Keith, Davis has rightly.pointed out that communication is necessary to business as the, blood stream is to a person. Any organizational activity is almost impossible, without providing for an efficient system of communication. Communication has., thus become a foundation of effective and result-giving management:, B. MEANING OF COMMUNICATION, The act of communication has its close relationship. with one's thoughts, ideas, emotions and feelings. It is through the process of communication th, such ideas and feelings of man can be expressed of conveyed to others verbally on, a, Scanned by CamScanner

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Соmmunication, procedures to the subordinate people and invite their ideas, suggestions,, problems and difficulties and this is all done to ensure the smooth running of the, enterprise. It is an undeniable fact that if you cannot communicate, the, organization cannot function. All managerial tasks and functions of planning,, organizing, directing and controlling can be carried out with the help of, communication only., C. DEFINITION, the, few, authoritative, definitions, of the, word, The following, are, communication:, i) According to Keith Davis, "Communication is the process of passing, information and understanding from one person to another"., ii) Louis Allen defines "Communication as the sum of all the things one, person does when he wants to create understanding in the mind of, another. It is a bridge of meaning and involves a systematic and, continuous process of telling, listening and understanding"., Communication to be effective needs that the person receiving the message, must understand the meaning of the message so communicated., D. SALIENT FEATURES OF COMMUNICATION, The following are the main features or characteristics of communication :, i) The act of communication requires two or more persons., essence and heart of communication. Without, ii) The message is an, message, no communication is possible., iii) The' medium used for transmitting the message may be written, oral or, gestural., iv) Understanding of the message by the receiver is the end result of, communication process., v) Communication is a two-way process., vi) Getting favorable response or feedback is the main purpose of, communication., vii) It has its relevance with specific situation.., viii) Communication is a means and not an end in itself., ix) In an organizational setting, communication may be of different types,, i.e. horizontal, vertical, diagonal, formal or informal., x) Facilitating the exchange of ideas, emotions and knowledge is the crux of, communication function., E. PRINCIPLE OF COMMUNICATION, 1. Understand the feelings of sender, Communication is good only when it understands the feeling of sender., Communication is proper when we are able to understand what sender want to, say without understanding it is not possible to function on it., 2. Create a climate of trust and confidence, Proper communication creates a climate of trust and confidence among, receiver and sender. It is important to create a proper atmosphere that we trust, on information provided to us., Scanned by CamScanner

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expressed. No unnecessary words or length language is allowed on goo, Expression of idea is must. But expression must be clearly and concise, may perform their jobs efficiently. Consumers are provided information about, new products and their uses., Business firms use various methods of communication to educate workers, Business Communication & Mgt. (B.Com.-II- Sem.-II) (Nagpur Un, we want to say. If we want to say something which we can express in our, and consumers. They issue orders and instructions to employees so that they, taken about our non verbal behavior. Because it shows our intention about what, him must be checked by the sender. To confirm the message it is necessary to, Our behavior always show something we want to say. So always care must be, If information is send to the receiver but in what sense it is understand by, .8,8,8, 3. Express ideas clearly and concisely, communication., 4. Be explicit about expectation, Always explicit of expectation on proper way is necessary. Without expressin, it is impossible to understand the way of Communication. Now today it is, important to show what you want to say in proper way., 5. Strive a balance between too much and little information, A proper balance between information is must. When large information i, small is needed. Every information is important and it depends d, needed and, its use. Some information complete task with a little information whether soma, neet' a large explanation., 6. Be aware of non-verbal elements, Şome elements of communication are of non-verbal nature. Every non-verbal, element has its importance. To be aware about the importance of element is, necessary. Every non-verbal element must be given proper attention. Because it, has its own value., 7. Give time to receiver, With the receiving of information it is some time quite difficult to understand, it properly. Some time must be give to understand it. And proper reaction are, also expected but due time must be allow to the receiver., 8. Pay the attention what is being communicated, Proper attention must be.. given to the message that we are sending. IH, message is not proper then it is quiet difficult to manage it. Property planned and, designed message are having good value then aberrantly information., 9. Clarify anything you are unsure about, If you are not sure then clarify it. It is must to clarify the receiver regarding, the confusion about the message or information. If information is not clear then it, will create misunderstanding in the mide of receiver. And in result wrong decision, may be happen. To safeguard about this' wrong decision always clear the, confused information is must., 10. Confirm your understanding of the message, clarify it. And clear the meaning of the information or message., 11. Be aware of your non-verbal behavior, behavior then it must be properly planned., F., OBJECTIVES OF COMMUNICATION, 1., To educate and train people, Scanned by CamScanner