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21. Series of messages that divide a single idea and theme which make up an integrated, marketing communication.is known as, , A, Advertising., , B. Advertising research, , C. Advertising Campaign, , D. Product placement, , 22, decides on complaints from the general public including government officials,, consumer groups, ctc,, complaints from one advertiser against another,, , A. Consumer Complaints Council (CCC)., , 23. A strap line is a British term used as a less important sentence attached to a name., A. Product placement, , B, Brand., , C. Advertising, , D. Brand management., , 24. A longer commercial that mixes entertainment along with information in a program like, format is known as, , A, Advertorial, , B. Informercial, , C. Space feature, , D. Classified, , 25. Placement of advertisements inside or outside transportation vehicles is known as, A, Arical advertising., , B. Outdoor advertising, , C. Transit advertising, , D. classifieds, , 26. Mass marketing is otherwise known as, A. Undifferentiated marketing, B. Differentiated Marketing
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C. concentrated marketing, D. customised marketing, , 27, The local ad server was first urbanized and introduced by Net Gravity in January 1996 for, delivering online advertising at major publishing sites such as and guide., , A. Google., , B. Microsoft., , C. Yahoo!., , D, Intel Corporation, , 28. A is in charge for selecting media for advertisement assignment on behalf of, their customers., , A. Media planner, , B. Media buying, , C, space seller,, , D. copywriter, , 29, is a very rough rendition of a proposed commercial, composed of images and, sounds borrowed from other commercials or broadcast materials,, , A. Ripomatics., , B. Animatics., , C. Graphics., , D. Neuropsychology, , 30. A personal ad is an item or notice conventionally in the , Similar to a classified ad, but personal in life., , A. Defamation., , B. Newspaper., , C. Media bias., , D, News media, , 31. A television commercial produced from semi-finished artwork, generally used only for test, purposes is , A. Cinematic., , B. Systematic., , C. Animatic., , D. Diplomatic
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32. is the number of people or households who are exposed to a medium., A. Audience., , B, Market,, , C. Target., , D. None the above, , 33. The total net audience exposed to prepared periodical, outdoor, television or radio advertising, is 7, , A, Space accumulation., , B. Agency accumulation,, , C. Audience accumulation., , D. Audience composition., , 34. A specific period of broadcast commercial time offered for sale by a station or network for, sponsorship is, , A. Usage., , B. Availability., , C. Durability., , D, Primary availability, , 35. A is a document the advertiser signs agreeing to stop the objectionable, advertising without admitting any wrongdoing., , A. Consent decree,, , B. Cease and desist order., , C. Contempt decree., , D. Billboard, , ANSWER: D, , 36. Total coverage by television and radio of a given geographic area is, A. Blank coverage., , B. Blanket coverage., , C. Zero coverage., , D. National coverage, , 37. is an elaborate booklet, usually bound with a special cover., A. Leaflet,, , B. Brochure., , C. Pamphlet., , D. Hoarding
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38. A system of broadcasting television whereby programs are first tuned in by a community, antenna and then distributed to individual homes is., , A. Cable TV., , B.CCA, , C.CATV., , D, Car card,, , 39, is a promotion picce consisting of onc large sheet of paper, generally printed, on one side only., , A. Equal side., , B. Broadside, , C, Neutral side,, , D. Horizontal side, , 40. Sales of copies of a publication in quantity to one purchaser to be given free by him is known, as, , A. Enough space., , B, . Running space,, , C. Bulk space., , D. Full space., , 41, Egyptians used to make sales messages and wall posters., A. papyrus, , B. fabric, , C. pine, , D. eucalyptus, , 42. is a process used by an advertiser to reserve a time period with a Jocal station, and by a, , network to check with its affiliates on the availability of a time period., , A. Pass time., , B. Frequent time., , C. Agency time., , D. Clear time., , 43. Compensation to a salesperson, agency, etc., as a percent of their sales, is known, as,, , A. Replication.
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B. Implication., C. Commission., D, Expansion, , 44. are large structures located in public places which display advertisements to, passing, , pedestrians and motorists., , A. posters, , B, billboards, , C. display, , D. classified, , 45. is a term used to define a medium geographical potential., , A. Transmitter., , B. Antenna., , C, Mass audience,, D. Coverage., , 46. is a kind of advertising run by a local advertiser in conjunction with a, national advertiser., , A. Local advertising. ., , B, Cooperative advertising,, , C. Intemational advertising., , D. National advertising., , ANSWER: A, , 47, The participation of two or more sponsors in a single broadcast program where each, advertiser pays a, , proportionate share of the cost is called., , A. Sponsorship., , B. Co-sponsorship., , C. Commercials ., , D, Slot., , ANSWER: B, , 48. Letters, folders, reprints, or other material sent through the mails directly to prospective, purchases is ‘, A. Instant mail advertising., B, retrieve mail advertising, , C. Spam.
