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1. what is advertising?, A. publicity, , B. sales promotion, , C. paid information, , D. all the above, , 2. The motive to which an ad is directed, designed to stir a person, toward goal the advertiser has set is, , known as, , A. appeal, , B. need, , C. demand., , D. desire, , 3. Handwritten posters in the sixteenth and the seventeenth century, which are considered to be the forerunners of advertising are, , A. pamphlets, , B. siquis, , C. billboards, , D. brochures, , marketing campaign., A, Research., , B. Target segmentation, C. Creative brief., , D. Media planning., , 4. The __ is the foundation of any advertising or, , 5. Printed matter that runs over the edges of an outdoor board or a page, leaving no margin is known as

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A. Bleed, , B. Solus, , C. Broadsheet, D. Classified, , 6. secame the first full service advertising agency., A. N.W.Ayer & Son, , B. FCB Ulka Advertising Ltd, , C. Ogilvy & Mather., , D. William Taylor, , 7. Typical ad agency clients contain businesses and 5, non-profit organization and government agency., , A. Corporate law, , B. Company., , C. Companies law, , D. Corporations., , 8. __ agencies specialize in endorsement of brands in the various, social media platforms like blogs, social network sites, Q&A sites,, discussion forums, micro blogs etc., , A. Social media, , B. User-generated contented., , C. Friend Feed., , D. Social network service., , , , 9. This is a hierarchy of effects or sequential model used to explain how, advertising works:, , A. ADD, , B. AIDA

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C, PESTLE, D. SWOT, , 10. Palmer opened the first American advertising agency at in, 1850, , A. Pennsylvania., , B. Philadelphia., , C. San Fransisco., , D. Pittsburgh., , ll. Dividing the market based on age, income, educational, qualification,is known as, , A. profile, , B, census, , C. target audience, , D. demography, , 12. The problem with implementing many of today’s available security, solutions in web advertising are, , A. Slower online communication, , B. More expensive for the advertiser, , C. More cumbersome of users, , D. All the above., , 13. Advertising is affected by forces, A. Economic,, , B. Social., , C. Technological., , D. All the above

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14. Any device or word that identifies the origin of the product,the, manufacturer details etc is known as, , A. trade name, , B. brand name, , C. trademark, , D. identity, , 15. Infomercials are designed to solicit a direct response which is, _ and are, therefore, a form of direct marketing., , A. Specific and experimental, , B. Persuasive., , C. Advertising., , D. Marketing ethics, , 16. Sponsorship belongs to the promotional tool to, , , , , , A. Business marketing, , B. Marketing., , C. Marketing management, , D, Advertising., , 17. A corporate unit may provide equipment for a famous sportsperson, or sports team in exchange for, , A. Advertising., , B. Brand,, , C. Brand management, , D. Product placement., , 18. is more commonly used to derive benefit from the, associations shaped for a company’s brand or image as a result of the, support., , A. Product placement, , B. Advertising., , C. Sponsorship., , D. Brand management, , 19. Copywriting is the act of writing copy for the purpose of selling or, marketing a _, business, or idea., , A. price

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B. product, C. material, D. concept, , 20. teams for many years relied a great deal on the income, from tobacco advertising, reflected in the sponsorship liveries of the, teams., , A. 2010 Formula One season, , B. Michael Schumacher, , C. 2009 Formula One season, , D, Formula.