A/B testing is a test to rate the user experience. The test consists of a randomized experiment, namely A and B. In marketing, this test helps companies understand what kind of content converts more website visitors into buyers. However, schools and other educational organizations can also use A/B testing to benefit their students. Schools can use this test to enroll more students into the school campus. Adding more top-performing students in the list will improve the overall academic performance of a school. School management can use A/B testing in the following ways:
- Online forms
Schools need an effective strategy to attract more top-performing students into their campus. They want to gather as much information as possible about prospective students to increase their follow-up procedure. However, filling up a lengthy form may make a potential candidate disinterested. In such cases, the A/B testing method will help school management experiment with their form content. Schools can add or remove the fields to see its impact on the quality of lead generation.
- School website
If the management wants to change the layout or design of their webpages, they can use this testing method. School management can run tests to see the effectiveness of the new layout. They can change the image or placements to see how things work for them.
- Call to Action
Schools can include a call to action on their admission forms or website to see the quality of lead generation. An eye-catching CTA will encourage students to take the next step.