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d.The marketing content and its inventive aspect., , 17. In mobile marketing, the full form of LBS is, a.Location-based service, b.List-based service, c.Lead-based service, , d.None of the above, , 18. In order to assess the maximum revenue generated by an Ad on the app, which, of the following metrics is chosen by the developer?, , a.eCPl, b.eCOM, c.eCPA, , d.None of the above, , 19. The affinity audience can be defined as, a.A user similar to that of your remarketing list, b.A marketing user who is willing to make a purchase, c.A user showing a continuous interest in the matter, , d.A user similar to that of your customer list, , 20. E-Commerce stands for, , , , A. Electrical Commerce, B. Electronic Commerce, , C. Entertainment Commerce, , ~ D. Electro Chemical Commerce, Part Long question:, , i) Difference between E-commerce and M- Commerce?, ii) Explain the technical disadvantages of e-commerce?, iii) Explain Digital marketing?, , iv)Name some useful Digital Marketing tools., , v)How does e-commerce work?, vi) Name some useful Digital Marketing tools., , vii) Difference between E-commerce and M- Commerce?, vill) What is Social Media Marketing?
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a, 11.Which of the following is the correct depiction of Digital Marketing?, , a. E-mail Marketing, b. Social Media Marketing, , c. Web Marketing, , d. All of the above, , 12 doesn't fall under the category of digital marketing., atv, , b.Billboard, , c.Radio, , d.All of the above, , 13. How many types of pillars do we have in digital marketing?, , a)l b)2 3 a4, , 14, What is the name of the process in which marketing is achieved by incorporating, tools, techniques, electronic devices, technologies, or systems?, , a) Internet Marketing b) Direct Marketing c) Electronic Marketing d) Interactive, marketing, , 15. Creative marketing can be defined as, a.A marketing department entailing several employees., b. The brand value of an organization., , c. A set of schemes undertaken by the organization for distributing the marketing, material., , d.The marketing content and its inventive aspect., , 16. Creative marketing can be defined as., a.A marketing department entailing several employees., b.The brand value of an organization., , cA set of schemes undertaken by the organization for distributing the, marketing material., , d.The marketing content and its inventive aspect., , 17. In mobile marketing, the full form of LBS is, a.Location-based service, b.List-based service, , c.Lead-based service
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5)____mainly deals buying and selling, especially on a large scale., , A. Shopping, , B. Retailing, , C. Distribution, , D. Commerce, , 6) Ecommerce has ______ scope than E-Business or Digital Business., A. Higher, , B. Wider, , C. Narrower, , D. More, , 7) All electronically mediated information exchanges are known as, , A. E-Business, , B. E-Commerce, , C. Digital Business, D. None of the above, , 8) is NOT an example of E-Commerce Platform., , , , ~~ A. Amazon Pantry, B. Reliance SMART, C. Flipkart Plus, D. DMart Ready, , 9) is NOT an example of E-Commerce Platform., , , , A. Amazon Pantry, B. Reliance SMART, C. Flipkart Plus, , D. DMart Ready, , 10) is NOT an example of E-Commerce Platform., , , , A. Amazon Pantry, B. Reliance SMART, C. Flipkart Plus, , D. DMart Readv
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1)E-Commerce stands for__., A. Electrical Commerce, , B. Electronic Commerce, , C. Entertainment Commerce, , D. Electro Chemical Commerce, , 2) describes e-commerce., , , , A. Doing business offline, , B. Doing business electronically, , C. Surfing online, , D.BothA&B, , 3)__is NOT a function of E commerce., A. Warehouse, , B. Finance, , C. Marketing, , D. None of the above, , 4)___is a function of E commerce., , A. Marketing, , B. Supply Chain, , C. Finance, D. All of the above, , 5) mainly deals buying and selling, especially on a large scale., , , , A. Shopping, , B. Retailing, , C. Distribution, , D. Commerce, , 6) Ecommerce has _____ scope than E-Business or Digital Business., A. Higher, , B. Wider, , C. Narrower, , D. More
