Page 1 : C 1, ‘OMPOSITE S¢ “ALES/ATTITUDE SCALES 26), , The sa, mple * Who are you going to ask?, , BM), od * How are you going to ask them?, , MCE elitr tir, , , , * What are you going to ask therm?, The resul, Ls * What will you do with information?, , * How much do you want to pay for anewer7, , aoa |, LAT JE-Ser I) * By when do you need information?, , ) Questions researcher must consider before developing s a, e Ping a questionnaire, , e Questionnaires offer the possibility of anonymity., , e They reduce bias as interviewer is not present., , e Questionnaires are used for large sample size., , e Questionnaires are less intrusive than phone or face-to-face interview., , Disadvantages of Questionnaire, , ¢ Questionnaires are not suitable for all.e.g..children,blinds,.and.illiterates., e Low response-rate, , ¢ Questionnai ail, * Questionnaires provide only superficial information., , * Probing of response is not possible., e There * are chances of misinterpretation., e People can lie and answer the question vaguely., , COMPOSITE SCALES/ATTITUDE SCALES, , Ascale is a device designed to assign a numeric score to people to place them ona continuum, , Tespect to attributes being measured, like a scale for measuring attitude, or weight, or, , ing scales can also be used to assess the attitudes or feelings of self-concept. The, , of the ny point of view are accounted as measurements ar any item, w, iti i i oncept., , cep A ve or negative attitude towaras any ¢, , pt; they show the person’s posit 8 ban Wee, , h i ts tells us about the, pete een two opposite concepts tells th, : a ee towards the directions of positive or negative attitude, , n , iven to get, isual scales illustrate visual depiction of any culture; os are given to &, beliefs opinions about contrast, texture, colour, and elements., , t