Page 1 : 7. Course Content:, Unit : 1, , 6+5, , Globalization: Scope and Objectives – Major Decisions in Global Business - Environmental, Factors Effecting global Business; Economic Environment – Cultural Environment – Political, Environment – Legal Environment – Regional Integration and Global Trade Protectionism., Learning Outcomes:, 1. Understand the concepts of Globalization, Major Decisions in Global Business., 2. Analyzing various factors effect global business, 3. Describing the concepts of regional integration and global trade protectionism, Unit :2 6+5, Global Markets: Global Marketing Research and Information – Information Requirements of, Global Markets – Organization for Global Market Research – Global Marketing Information, System - Segmenting the Global Market – Segmentation Basis and Process – Global Markets, and Criteria for Grouping Countries., Learning Outcomes:, 1. Understanding and analysing Global marketing research and information system, 2. Analysing and demonstrating global market segmentation process, 3. Identifying the issues related to Global markets and criteria for grouping countries, Unit :3, , 6+2, , Global Marketing Decisions: Product Policy and Planning – Global Pricing Strategies –, Global Channels of Distribution., Learning Outcomes:, 1. Understanding the concepts of Global marketing decisions, 2. Illustrate policy and planning related to product offering and pricing, 3. Analyse the trends in Global channels of distribution, Unit :4 6+4, Global Advertising – Multinational Sales Management and Foreign Sales Promotion – Export, Procedure and Documentation – Special Economic Zones., Learning Outcomes:, 1. Understand and illustrate the concept of Global Advertising,, 2. Analyse Multinational Sales Management and Foreign Sales Promotion Operations, 3. Understand and evaluate Export Procedure and Documentation.

Page 2 : Unit :5, , 6+7, , Planning and Control of Global Marketing Operations: Organization and Control in global, Marketing – Marketing Planning and Strategy for Global Business., Learning Outcomes:, 1. State the Planning and Control activities of Global Marketing Operations., 2. Understanding and analysing organization of global marketing programs, 3. Demonstrate and formulating global business strategies, Experiments (if needed), Learning resources, 8. Text Books:, 1. WareenJ.Keegan : Global Marketing Management, 8th Edition, Peasron Education, New, Delhi., 2. Nigel Bradley, Marketing Tools and Techniques, Oxford, New Delhi., 3. Business Research Methods , Naval Bajpai, Pearson , Edn-2013, 9. References:, 1. Sage Handbook of Qualitative Research 4th Ed. by Denzin and Lincoln., 2. SunandaEaswaran, SharmilaJ.Singh, Marketing Research Concepts, Practices and, Cases,Oxford, New Delhi 2013., 10. Online resource:, https://onlinecourses.nptel.ac.in/noc19_mg10/, , 11. Lecture Plan:, Content Delivery Methods:, 1. Lectures 2. Lectures with discussion 3. Lecture with demonstration 4.Tutorial 5. Project, 6.Assignment7.Seminor and Case study8.Group Discussion 9.asynchronous Discussion., Sl., No, , Topic, , No.of, Periods, , 1., , Globalization: Scope and 2, Objectives –, , 2., , Major Decisions in Global, Business, , 3, , Content, Delivery, method, UNIT I, Lecture and, Discussion, Lecture and, Discussion, , Teaching, aid, , Chalk and, Talk, PPT, , Learning, resources, , Text Book 1, Online 1, Online 3, Text Book 1, Online 1

Page 3 : 3., , Environmental Factors, Effecting global Business;, Economic Environment, , 1, , Lecture, , Chalk and, Talk, , 4., , Cultural Environment, , 1, , Lecture and, Discussion, , PPT, , 5., , Political Environment, , 1, , Lecture and, Discussion, , PPT, , 6., , Legal Environment, , 1, , Lecture, , Chalk and, Talk, , 7., , Regional Integration, , 1, , Lecture and, Discussion, , PPT, , 8., , Global Trade Protectionism., , 1, , Lecture and, Discussion, , PPT, , 9., , Global Markets: Global 1, Marketing Research and, Information –, , 10. Information Requirements, of Global Markets –, , UNIT II, Lecture, , Chalk and, Talk, , Text Book 1, Online 1, Online 3, Text Book 1, Online 1, Online 3, Text Book 1, Online 1, Online 3, Text Book 1, Online 1, Online 3, , 1, , Lecture and, Discussion, , PPT, , Global 1, , Lecture and, Discussion, , PPT, , 12. Global, Marketing 2, Information, System, Segmenting the Global, Market –, 13. Segmentation Basis and 1, Process –, , Lecture, , Chalk and, Talk, , Lecture and, Discussion, , PPT, , 14. Global Markets and Criteria, for Grouping Countries., , Lecture and, Discussion, , PPT, , 11. Organization for, Market Research –, , 15. Global Marketing Decisions, , 2, , 2, , UNIT III, Lecture, , Online 3, Text Book 1, Online 1, Online 3, Text Book 1, Online 1, Online 3, Text Book 1, Online 1, Online 3, Text Book 1, Online 1, Online 3, Text Book 1, Online 1, Online 3, Text Book 1, Online 1, Online 3, , Chalk and, Talk, , Text Book 1, Online 1, Online 3, Text Book 1, Online 1, Online 3, Text Book 1, Online 1

Page 4 : 16. Product Policy and Planning 2, , Lecture and, Discussion, , PPT, , 17. Global Pricing Strategies 1, , Lecture and, Discussion, , PPT, , 18. Trends in Global pricing, , 1, , Lecture and, Discussion, , PPT, , 19. Global Channels of, Distribution, , 1, , Lecture, , Chalk and, Talk, , 20. Creating global value, networks, , 1, , Lecture, , Chalk and, Talk, , 2, , UNIT IV, Lecture, , 21. Global Advertising –, , 22. Multinational, Management and, , Sales 2, , Chalk and, Talk, , Lecture and, Discussion, , PPT, , 23. Foreign Sales Promotion, , 1, , Lecture, , Chalk and, Talk, , 24. Export Procedure, , 1, , Lecture and, Discussion, , PPT, , 25. Export Documentation, , 2, , Lecture and, Discussion, , PPT, , 26. Special Economic Zones, , 2, , Lecture and, Discussion, , PPT, , 27. Planning and Control of 1, Global, Marketing, Operations:, 28. Organization, 2, , 29. Control in global Marketing. 1, , UNIT V, Lecture, , Chalk and, Talk, , Lecture and, Discussion, , PPT, , Lecture and, , PPT, , Online 3, Text Book 1, Online 1, Online 3, Text Book 1, Online 1, Online 3, Text Book 1, Online 1, Online 3, Text Book 1, Online 1, Online 3, Text Book 1, Online 1, Online 3, Text Book 1, Online 1, Online 3, Text Book 1, Online 1, Online 3, Text Book 1, Online 1, Online 3, Text Book 1, Online 1, Online 3, Text Book 1, Online 1, Online 3, Text Book 1, Online 1, Online 3, Text Book 1, Online 1, Online 3, Text Book 1, Online 1, Online 3, Text Book 1

Page 5 : Discussion, 30. – Marketing Planning, , 2, , Lecture, , Chalk and, Talk, , 31. Strategy for Global, Business, , 2, , Lecture, , Chalk and, Talk, , Online 1, Online 3, Text Book 1, Online 1, Online 3, Text Book 1, Online 1, Online 3, , 12. Revised bloom’s based assessment pattern:, Internal, Revised, bloom’s, category, , Remember, Understand, Apply, Analyse, Evaluate, Create, , Mid term test -1, (15 Marks), (Max. Marks in, %), , Mid term test -2, (15 Marks), (Max. Marks in, %), , 25, 20, 25, 20, 5, 5, , 25, 20, 25, 20, 5, 5, , Online Mid, Exam, (5 Marks), (Max., Marks in, %), 20, 20, 20, 20, 10, 10, , University, examination, (80 Marks), (Max marks in %), , 30, 30, 15, 15, 5, 5, , Rubrics for observation and record, Performance, , Excellent 5, , Very good 4, , Good 3, , Average 2, , Low 1, , Observations, , Always, prepared and, attends, nearly every, class, Challenges, his/her own, thoughts and, ideas, , Usually, prepared and, attends most, classes, , Sometimes, prepared and, attends, many classes, , Rarely, prepared, and attends, some classes, , Clearly, unprepared, and, nearly, always, absent, No, assignments, turned in, , Record, , Participates, Average, constructively content, in, class, knowledge, works, well, with others,, and is a team, player, , Low level of, content, knowledge

Page 6 : Rubrics for Student Performance in Global Marketing, , Performance, criteria, , Excellent –, (100%), , Very good, (75%), , Knowledge, and, understanding, , Comprehensive Very good, identification, identification, of key issues, and, discussion of, issues, , Demonstrated, ability, regarding, global, marketing, Synthesis, analysis &, Argument, , Frequent links, drawn across, topics, , Several links, drawn across, topics, , Through, analysis and, synthesis of, issues, Exceeds, expectations, , Several, synthesis, analysis of, issues, Prepared all, elements of, global, marketing, , Ability to, engage in a, reflective, discourse, , Good 3, (50%), , Average 2, (25%), , Majority of, relevant, issues, identified, and, discussed, Some links, drawn across, topics, , Some, relevant, issues, overlooked, , Failure to, identify and, discuss, relevant, issues, , Few links, made drawn, across topics, , No links, made drawn, across topics, , Some, synthesis, analysis of, issues, Prepared, some, elements of, global, marketing, , Average, synthesis, analysis of, issues, few elements, of global, marketing, , No synthesis, analysis of, issues, , Assignments, Revised, bloom’s, category, Remember, Understand, Apply, Analyse, Evaluate, Create, , Low 1, (0%), , 1, (CO1,CO2 ,CO3, Addressed), (Max. Marks in %), 15 Marks, 25, 20, 25, 20, 5, 5, , 2, (CO1,CO2 ,CO3, Addressed), (Max. Marks in %), 15 Marks, 25, 20, 25, 20, 5, 5, , Never, prepared, elements of, global, marketing

Page 7 : 13. Sample assessment questions:, Unit 1, , Course Outcome – 1 (CO1):, 1., 2., 3., 4., 5., Unit 2, , Define globalization and write its scope and objectives., Explain major decisions in global business, Discuss factors influencing global business, Elucidate regional integration, Discuss global protectionism, , Course Outcome – 2 (CO2):, 1. Discuss in detail Global marketing information system., 2. Explain the process of global market segmentation, 3. Discuss the criteria for grouping countries, Unit 3, , Course Outcome – 3 (CO3):, 1. Describe product policy in global perspective, 2. State pricing strategies of global markets, 3. Discuss the operations of global channel distribution, Unit 4, , Course Outcome – 4 (CO4):, 1., 2., 3., 4., 5., Unit 5, , Elucidate the concepts in Global advertising, Analyse various operations involved in multinational sales management, Explain the export procedure, List the documents required to export, Critically evaluate the functioning of special economic zones, , Course Outcome – 5 (CO5):, 1. Discuss the process of planning of global marketing operations., 2. Evaluate the controlling techniques in global marketing operations., 3. Discuss issues in formulating strategies for global business.