Page 1 : 11:03 4@@-° 4G 40, , ARTICLES AllCategories Vv, , , , How to Create an, Unforgettable Advertisement, in 12 Steps, , Creating an effective advertisement can, seem like a daunting task, but it’s doable if, you take it step-by-step. Here’s a guide to, mastering the process:, , 1. Choose your target audience., , When working on a memorable ad, it’s, important to ensure that it targets, potential customers. Targeting custom, audiences allows you to develop the, proper marketing strategy by zeroing, in on the optimal ad design,, messaging, and platform., , 2. Conduct market research. To geta, sense of your target audience, it’s, important to conduct market research, to develop proper campaign objectives., This research will answer essential, questions about your audience like:, What is their income? What are their

Page 2 : 11:04 74@8@° 46.40, , X @ How to Make Adverti... Qo <, , masterclass.com, , ARTICLES AllCategories V, , , , This research will answer essential, questions about your audience like:, What is their income? What are their, interests? How old are they? Do they, have children? Where do they live?, What social media platforms do they, use?, , 3. Choose your platform and ad, format. Once you’ve done market, research, it’s time to select ad, platforms and ad formats that engage, your target audience. Social media,, television, radio, podcasts,, newspapers, and search engines are all, arenas for advertising. In addition to, knowing your target audience, you'll, want to research the cost of various, platforms and formats—print ads,, video ads, and audio ads are all priced, differently. If you’re a new small, business with a limited budget, it’s, , prec aln lesa amraeeesaaaneinmnl eee Lnhewe cme eaeek

Page 3 : 11:08 4@@-° 4G 40, , ARTICLES AllCategories Vv, , , , differently. If you’re a new small, business with a limited budget, it’s, possible you may only be able to afford, a print ad in a local newspaper. If you’re, an established international brand, you, may have the financial means to do, both television ads and a social media, marketing campaign., , 4. Decide whether you’re building, brand awareness or product, awareness. Where one-off ads are, primarily designed to highlight a, specific seasonal product, the intention, of campaigns is to create long-term, brand affinity with a narrative,, aesthetic, or intention that stretches, for sometimes years. Campaigns are, where you see characters develop over, time, meaning they extend beyond, commercials and into popular culture., , 5. Craft a memorable message. When, crafting your message, one of the first, things you want to do is make it

Page 4 : 11:08 4208 @-° M2 4G 24 O, , ARTICLES AllCategories Vv, , , , 5. Craft a memorable message. When, crafting your message, one of the first, things you want to do is make it, memorable so that it stands out from, your competition. One way to ensure, that your ad grabs attention is to, highlight a unique benefit of your, product that your competition doesn’t, offer., , 6. Gather creative assets. Now it’s, time to decide what types of creative, assets you need. Regardless of the, medium, you'll likely need promotional, ad copy. Short copy is generally used, for image ads, print ads, and Internet, landing pages; long copy is typically, required for video ads. Online and print, ads may also require custom images, and, in the case of the former,, , animated gifs. Typically you’ll hire a, graphic designer to work with your own, images or stock photos.

Page 5 : 11:08 4@@-° 4G 40, , ARTICLES AllCategories Vv, , , , 7. Create custom videos. For online or, TV ads, you may be able to generate, videos using your in-house team of, content creators, but it’s also common, to hire outside resources to help, produce content, too. It’s important to, make sure your asset’s specifications, properly fit the specs of your platform,, e.g. if your platform is online video then, you’d want to check that your video, maker is exporting your video in the, proper format, size, and aspect ratio, for that platform., , 8. Use striking visuals. As witha, memorable message, striking visuals, help your ad grab attention. Plain, looking text on a dull background isn’t, going to catch people’s eyes as, effectively as exciting graphics and, captivating video footage. Use all the, design tools in your arsenal to add, visuals that pop to your ads. Fun,, vibrant color schemes and unique